What is Media Relation Service Market?
Company maintains and builds positive relations with media by conducting number of activities known as media relations. It consist of creating links with journalists and editors so that they can pass company’s essentials towards company’s target audience. Media relation services involves communicating press releases, strategies, performance via multiple media channels like TV, Online platforms, and other print media. Increasing customer acquisition and retention activating acting as prominent driver for the market. Geographically, North America region is expected to grow with the highest market share over the forecast period followed by Europe and Asia Pacific.
The market study is being classified by Type (Media Plan & Strategy Development, Pitch Generation & Editorial Creation, Developing Press Releases, Global Media Outreach, News Monitoring, Media Engagement Training and Others), by Application (Government, Corporates, Non-Profit/Charities and Industrial) and major geographies with country level break-up.
Edelman (United States), Weber Shandwick (United States), BCW (United States), IPG (United States), Overit (United States), Publicis (France), The Castle Group. (United States), Omnicom (United States), GlobalCom PR Network (Germany), WPP plc (United Kingdom), Aversa PR & Events LLC (United States), Prezly (Belgium), Breslow Partners (United States), Business Wire (United States), Mattison Public Relations (United Kingdom), Havas PR (France), Inspire PR Group (United States) and Mikhailov & Partners Private Services Group (United States) are some of the key players profiled in the study.
Market players are focusing on providing Media Relation Service with higher quality of system & services. They are also focusing on the numerous advanced interactive solutions & offerings to reach a newer consumer base. The market is fragmented owing to the presence of several international & domestic providers. Besides, the telecom industrial profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Media Relation Service market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Media Relation Service market by Type, Application and Region.
On the basis of geography, the market of Media Relation Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Focus on Strengthening Public Relations across number of Industrial Verticals
- Higher Adoption of Customer Acquisition & Retention related Activities
Market Trend
- Up surging Demand for Digital Media for Global Reach without Geographical Constraints
Restraints
- Lack Social Media Evaluation in Accurate Manner
Opportunities
- Growing Implementation of IOT & MI in Media & Advertising
- Augmenting Preference for Gaining Direct Customer Attention
Challenges
- Limitations associated with Utilizing Media Resources
- Confines of Traditional Media Platforms
Key Target Audience
Media Relation Service Providers, Media & Entertainment Industrialist, Media Network Service Providers, Third Party Investors, Third Party Payable Providers, New Entrants/Investors and Public Relations Services Providers