Global Podcast Player Market Overview:
Podcasting was previously known as "audioblogging“. With the advent of Internet and portable digital audio playback devices, the podcast become popular globally. The podcast industry in growing at a rapid growth rate due to increasing internet and smartphones users and demand for podcast in various languages. As of 2019, ~32% of US population was listening to podcasts at least once a month and the reach is growing by 15% per year. However, China is the top leading country followed by United States and India being top three largest podcast-listening market. Of the devices, ~65% podcast was listened on smartphones and tablets. The growing smartphone penetration, decreasing mobile data prices, and growing affinity towards on-demand content has majorly increased the market demand.
Growth Drivers
- Smartphone Penetration and Decreasing Mobile Data Prices
- Increasing Number of Podcast in Various Regional Languages
Roadblocks
- Impact Due to Social Media Penetration and Video Services
Opportunities
- Growing On-demand Content Podcast Streaming
- Increasing Demand for Podcast in Emerging Counties
Challenges
- Lack of Internet Availability in Rural Areas
Competitive Landscape:
The global podcast player market is fragmented and it has been observed that most of the companies are upgrading or introducing innovative features to attract more consumers. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share. Also the increase in investments in the podcast industry is expected to drive the demand for the market.
Some of the key players profiled in the report are Spotify (Sweden), Apple Podcasts (United States), Castbox (United States), Cloud Caster (United States), DoggCatcher LLC (United States), Google Podcast (United States), Player FM (United States), Pocket Casts (Australia), Podbean (United States), Podcast Go (Poland), Qingting FM (China), Ximalaya FM (China), Headfone (India) and Khabbri (India). Additionally, following companies can also be profiled that are part of our coverage like Jio Saavn (India), Awaaz.com (India), Hungama (India) and Gaana.com (India). Considering Market by Platform, the sub-segment i.e. Web-Based will boost the Podcast Player market. Considering Market by Language, the sub-segment i.e. English will boost the Podcast Player market. Considering Market by Device, the sub-segment i.e. Computer will boost the Podcast Player market. Considering Market by User Type, the sub-segment i.e. Personal User will boost the Podcast Player market. Considering Market by Device OS Type, the sub-segment i.e. IOS will boost the Podcast Player market. Considering Market by Subscription, the sub-segment i.e. Freeware will boost the Podcast Player market. Considering Market by Stream Type, the sub-segment i.e. Live Streaming will boost the Podcast Player market.
Latest Market Insights:
In February 2019, Spotify acquired podcasting startups Gimlet Media and Anchor. With this acquisition, Spotify aimed to improve the quality of listening experience and enhance its brand reach globally. The terms of the deals were not disclosed
What Can be Explored with the Podcast Player Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Podcast Player Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Podcast Player
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Podcast Player market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Podcast Player market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Podcast Player Providers and Venture Capitalists and Private Equity Firm.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.