What is Squash Drinks Market?
The Squash Drinks market is expected to grow in the future due to growing consumer preference for different and personalized flavors in the beverages and increasing adoption of no-added-sugar beverages. Flavored syrups are ready with the help of a natural or artificial flavoring agent mixed with sugar to obtain a concentrate. Moreover, a wide range of applications of squash and rising demand from the developing economies expected to boost the market demand over the forecasted period.
Highlights from Squash Drinks Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Britvic plc (United Kingdom), Unilever Plc (United Kingdom), PepsiCo, Inc. (United States), Tovali Limited (United Kingdom), Nichols plc (United Kingdom), Dr Pepper Snapple Group (United States), The Coca-Cola Company (United States), Prigat ( Israel) and Harboe's Brewery (Denmark) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United Kingdom Vendors will contribute to the maximum growth of Global Squash Drinks market throughout the forecasted period.
Britvic plc (United Kingdom), Unilever Plc (United Kingdom), PepsiCo, Inc. (United States), Tovali Limited (United Kingdom), Nichols plc (United Kingdom), Dr Pepper Snapple Group (United States), The Coca-Cola Company (United States), Prigat ( Israel) and Harboe's Brewery (Denmark) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Belvoir Fruit Farms Ltd (United Kingdom). Squash Drinks Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Commercial Use and Household Use |
Type | No-added Sugar and Added Sugar |
Distribution Channel | Supermarkets and Hypermarkets,Independent Retailers,Convenience Stores,Online Retailers |
Flavor | Orange Squash,Lemon Squash,Blueberry Squash,Mixed Fruit |
On the basis of geography, the market of Squash Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Adoption of Various Flavors and High Adoption Due To Diversified Food Habits
Market Growth Drivers:
Rising Demand from Restaurants and Bars for Drink Mixers and Growing Awareness through Product Promotions and Marketing Strategies
Challenges:
Lack of Awareness among The Consumers and Availability of Substitutes
Restraints:
Growing Concern Related to High Sugar Content Artificial Sweetener
Opportunities:
Increasing Market for Drinks Will Boost Sales of Sweeteners and Fueling New Beverages Applications
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Squash Drinks Manufacturer, Squash Drinks Distributor & Supplier, Squash Drinks Raw Material Supplier, Squash Drinks End-Users, Downstream Vendors and Government Bodies & Associations
Market Leaders & Development Strategies
In Feb 2020, Robinsons, the UK’s number one squash brand1, is adding a blast of berry flavor to its Fruit Creations range - Blackberry and Blueberry.
In Mar 2019, Britvic is expanding its Robinsons Fruit Cordial range in time for summer, with the addition of a new Strawberry, Cucumber & Mint flavor. The new addition will be unmissable with a 3 euro million Wimbledon campaign to support the launch, including in-store activation and sampling.
As per the Pre-packaged Food (Labelling) Regulations 2018, No labelling of soft drinks specified in these Regulations shall bear the word “fruit juice” unless the fruit content is as prescribed by the Agency in the Fruit Juice and Nectar Regulations 2018.