What is Roasted Green Tea?
The roasted green tea is also called as Japanese green tea originated in Kyoto Japan 100 years ago. Unlike traditional green tea, the Hojicha is roasted after the leaves are steamed, the roasting removes all the bitterness it gives earthy aroma to the tea with a reddish-brown color and a smoky taste. With the increasing demand for refreshing and healthy beverages and availability of various flavors in roasted green tea product the global roasted green tea market. They are widely distributed through online as well as offline channels in various packaging size.
The market study is broken down, by Application (Residential and Commercial) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hojicha Co. (Canada), Maruyama Tea corporation (Japan), Nestle S.A (Switzerland), Northern Tea Merchants Ltd (United States), Amorepacific Group (South Korea), Ito En, Ltd. (Japan), Yawataya Chaho Co. Ltd. (Japan), Sasaki Green Tea Company (Japan) and Numi Organic Tea (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Roasted Green Tea market by Type, Application and Region.
On the basis of geography, the market of Roasted Green Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Roasted Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Loose Dry Leaf Tea will boost the Roasted Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Supermarket/Hypermarket will boost the Roasted Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Aluminum Sealed will boost the Roasted Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Size, the sub-segment i.e. 50g Bag will boost the Roasted Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 7th January 2020, Hojicha Co. announced the launch of Hojicha Kukitori which is the new roasted green tea in its loose tea portfolio. The company offers the largest tea products available directly to consumers in North America. Hojicha Kukitori is considered to be rare and exclusive tea roasted in small batches from a single tea farm in Japan, it is rich in tencha stems which is the Japanese tea material grounded into powder to produce matcha after it has been grown in the shade for a month.
Market Trend
- The Advent of Various Flavors in Roasted Green Tea
- Increasing Consumption of Roasted Green Tea in the Asia Pacific and North America
Market Drivers
- Increasing Demand for Refreshing Beverages Across the World
- Change in Lifestyle of People and Improving Healthy Habits
Opportunities
- Awareness about Health Benefits Associated with Roasted Green Tea
- Online Availability of Roasted Green Tea
Restraints
- Regulatory Standards on Roasted Green Tea
Challenges
- High Price of Roasted Green Tea Might Hinder the Growth
- Side Effects of Roasted Green Tea
Key Target Audience
Roasted Green Tea Manufacturers, Roasted Green Tea International Traders, Roasted Green Tea Distributors and Suppliers, Research and Development Institutes, Upstream and Downstream Buyers, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.