About Makeup Remover Pen
Small makeup smudges, stains, and mistakes can be swiftly removed or corrected with a makeup remover pen without having to remove the whole of the makeup. When compared to other makeup remover solutions on the market, people are increasingly using makeup remover pens because of their user-friendly packaging. Makeup remover liquids are available on the market, but the makeup remover pen is intended to be used as a corrector rather than to remove the entire makeup. Most cosmetic firms are turning to pen-shaped applicators and solid stick formats to offer mess-free on-the-go solutions to help consumers rapidly perfect their look, therefore the makeup remover pen market is expected to rise. Because it is easier to apply eyeliner, lip color, and other beauty products with a pen-shaped applicator than with other formats, it is becoming increasingly popular. Makeup removal pens are becoming increasingly popular as a result of their unique ability to easily fix smudged eyeliner or lipstick.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Makeup Remover Pen market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Colorbar Cosmetics (India), Revlon (United States), Lashfood (United States), e.l.f (United States), L'Oreal (France), Oceane (United States), Neutrogena (United States), Estée Lauder Companies (United States), Glossier (United States) and Mario Badescu (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Almay (United States) and Avene (United States).
Segmentation Overview
AMA Research has segmented the market of Global Makeup Remover Pen market by Type (Conventional, Natural and Organic), Application (Face, Eyes and Lips) and Region.
On the basis of geography, the market of Makeup Remover Pen has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Makeup Remover Pen market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Users, the sub-segment i.e. Individual will boost the Makeup Remover Pen market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Shift Towards the Organic and Natural Products
Market Growth Drivers:
Growing Urbanisation and Changing Lifestyle of People, Increased the Consumption of Cosmetics Across Different Age Groups and ShiftTowards Convenience Products which can be Used Quickly and Easily
Challenges:
Presence of Local Players in the Market
Opportunities:
Marketing Through Social Media Influencers, Growing Investment by Companies in New Product Developments and Growth Opportunities in Untapped Market
Market Leaders and their expansionary development strategies
June 2020 – L’Oréal announced the signing of an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division.
In January 2023, L’Oréal today at CES 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L’Oréal Brow Magic,
Key Target Audience
Manufacturers of Makeup Remover Pen, Suppliers of Makeup Remover Pen, Wholesalers, Distributors, and Retailers of Makeup Remover Pen, E-Commerce Industry, Cosmetic Industry, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.