Industry Background:
Hair color is a compound that is applied to the hair in order to color the hair. At-home hair coloring kit is used for the purpose of covering the grey hair and hence retaining the original hair color, as well as to highlight a selected portion of the hair, primarily to make it look more attractive. The at-home hair color kit is widely adopted among the middle-aged group, for whom it’s a requirement to color their hair with the various variant of colors in order to cover their greying hair as well as for concealing the aging signs. Also, it is gaining popularity among the younger generation in order to cover their hair with various colors and highlight their hair. Hair coloring has nowadays become very simple and easy and hence can be done independently at home. The growing adoption among the people is likely to drive market growth over the upcoming years.This growth is primarily driven by Growing Adoption for Hair Color among People
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Personal Products sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as LORÉAL (France), Revlon (United States), Coty (United States), Kao Corporation (Japan), Henkel (Germany), LES 3 CHÊNES (France) and Amorepacific Corporation (South Korea), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In July 2020, Coty Inc. announced that it had entered into a definitive agreement with KKR as part of a strategic transformation to reduce its balance sheet, streamline operations and strengthen its leadership team.
In August 2020, Quarantine created unprecedented demand for at-home hair products and changed beauty routines in ways no one expected. In fact, 37% of US consumers who typically color their hair at a salon did it for the first time at home. Unsurprisingly, L'Oréal Paris has seen a 40% increase in hair color inquiries to its customer care center over the past few months, many of which were inspired by spokesperson Eva Longoria's hair color success at home. In response, and as part of an unwavering mission to help people color their hair with confidence at home, the global No. 1 beauty brand is launching a 24-hour hair color platform called Haircolor Concierge.The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Regulatory Insights:
"During October 2018, The United States Food and Drug Administration (FDA) had made amendments in the color additive regulation to no longer provide the usage of lead acetate in the cosmetics that are intended for coloring hair on the scalp because new data available since lead acetate was permanently listed so as to demonstrate that there is no longer a reasonable certainty of causing no harm from the approved usage of this color additive. Thus a final rule is in response to a color additive petition, which was filed on February 24, 2017.”
Influencing Trend:
Rising Trend among the Young Population to Match Hair Color According To the Outfits
Market Growth Drivers:
Growing Adoption for Hair Color among People and Rising Income and Improving Lifestyles
Challenges:
Volatility in Raw Material Prices
Restraints:
Strict Regulations by Governments With Respect To the Chemicals Used in the Production of Hair Color
Opportunities:
Focus on Environmentally-Friendly Hair Color and Growing Opportunities in Emerging Markets
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of At-Home Hair Color Kits Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of At-Home Hair Color Kits Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of At-Home Hair Color Kits players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, At-Home Hair Color Kits Study Sheds Light on
The At-Home Hair Color Kits Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the At-Home Hair Color Kits industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where At-Home Hair Color Kits industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.