About Women's Razor
Women's razors are made to shave the legs, armpits, and pubic areas. Because that adds up to a lot of surface area, the head of a women's razor is usually a little bigger than the one on a men's razor. It's also frequently rounded, allowing users to navigate it more easily around contours such as ankles and knees. The handle may also be rounded or shaped in some other nonlinear way with grooves to aid in maintaining a firm grip on it throughout the process. Women's razor blades also wear out faster because they are used to shave much larger areas. This means that, in addition to spending more money on razors, women must replace their razors or blades more frequently.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The demand for Women’s Razor is increasing. Businesses in this sector face global competition from market leaders who control a large share of the market. Companies are differentiating their products from competition by employing environmentally friendly materials and manufacturing techniques. The Leading Players are engaging in strategic global expansion to maintain their Market Position. Players are expected to focus on the creation of new compounds, which would likely drive the worldwide market forward over the forecast period. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Women's Razor market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Gillette Company (United States), Dollar Shave Club (United States), Edgewell Personal Care (United States), Société Bic (France), Harry's (United States), Edwin Jagger (United Kingdom), Target Corporation (United States), Bombay Shaving Company (Reckitt Benckiser) (India), Miniso (China) and LetsShave (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Flamingo (United States), Byrdie (United States) and Alleyoop (United States).
Segmentation Overview
AMA Research has segmented the market of Global Women's Razor market by Type (Cartridge Razors, Disposable Razors, Safety Razors and Straight Razors), Application (Facial and Body) and Region.
On the basis of geography, the market of Women's Razor has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Blades Type, the sub-segment i.e. Carbon Steel will boost the Women's Razor market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Channel of Distribution, the sub-segment i.e. Online {Company Website, E-Commerce Website} will boost the Women's Razor market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emergence of Portable Razors and Rapid Development of Green technology in Razor
Market Growth Drivers:
Rising Prevalence of Gender- Neutral Concept and Increased Demand for Personal Care Products
Challenges:
Risk of Cuts Could Hamper the Market Growth
Restraints:
High Cost of Women Razor due to Pink Tax
Opportunities:
Technological Advancements in Novel Product Development
Market Leaders and their expansionary development strategies
In November 2021 Edgewell Personal Care had announced the acquisition of Billie. This acquisition strengthens Edgewell's consumer-centric, digital solutions and enhances their presence in the important mid-tier retail marketplace of women's shaving in the United States.
In September 2023, KAI India, the Indian arm of Japan’s iconic brand KAI has introduced its latest offering – the new K4 soft Razor for women, featuring superior Japanese technology and innovative features. This disposable razor provides a comfortable and effortless hair removal experience for the legs, underarms, and bikini area. Its four high-quality blades ensure that the skin is left feeling exceptionally smooth and silky.
Key Target Audience
Venture and Capitalist, New entrants/investors, Analysts and Strategic Business Partners, Raw Material Suppliers and End-use industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.