About Makeup Base
Makeup base is cosmetics such as primer, concealer, foundation, and moisturizer applied on the skin to obtain a flawless look and for the makeup to last for a long time. It is applied to the face to form a uniform color to the complexion. Foundations also work as a moisturizer, astringent, sunscreen, or base layer for more complex cosmetics. A concealer is used to mask the dark circles, age spots, and large spores. It is thicker than a foundation. Makeup base products are available in several forms, including gel, cream, and powder. Growth in cosmetics usage and an increase in the spending power of consumers will boost the market for makeup base.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Makeup Base market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L'Oreal S.A (France), Shiseido(Japan), Louis Vuitton SE(France), Coty Inc (United States), Estee Lauder Companies(United States), Avon Products (United Kingdom), Amorepacific Corporation (South Korea), Unilever(United Kingdom), Chanel S.A (France) and Mary Kay(United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Amway (United States), Bloom Cosmetics (Australia) and Sephora (France).
Segmentation Overview
AMA Research has segmented the market of Global Makeup Base market by Type (Foundation, Concealer and Primer), Application (Personal Use and Professional Use) and Region.
On the basis of geography, the market of Makeup Base has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Makeup Base market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Finish type, the sub-segment i.e. Concealer (matte, satin, and radiant) will boost the Makeup Base market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by By Gender, the sub-segment i.e. Male will boost the Makeup Base market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by By Forms, the sub-segment i.e. Liquid will boost the Makeup Base market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Demand for all in one Makeup Base
Market Growth Drivers:
Rise in Usage of Cosmetics among Working Women to Drive the Global Makeup Base Market and Increase in Demand for Organic Products to Drive Makeup Base Market
Challenges:
Low-quality products available in the market can harm the skin
Restraints:
High cost associated with the Makeup Base
Opportunities:
Improving Lifestyles of Populace and Growing online Purchases Makeup Base
Market Leaders and their expansionary development strategies
In January 2023, medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China. This acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast growing second largest cosmetic products market in the world.
In January 2024, Makeup Revolution, the UK-born beauty brand for the masses, expands their complexion portfolio with the introduction of two revolutionary launched - Skin Silk Serum Foundation and Bright Light Face Glow. Both of these much-anticipated complexion launches are set to refresh beauty routines for all, providing innovative and multifunctional formulas that will be available at Ulta and Target, respectively.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Makeup Base Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.