Global Beard Care Products Market Overview:
Beard care products are used by men to groom and to keep their beard in good shape and good style. Beard care products have come into the market in recent years where hygiene and facial beauty have been given more importance. Beard care products are used to soften and moisturise the beard. They are also used because it enhances the growth of the beard hair and helps them grow in a particular shape and proportion. Some of the famous or the most used beard are products are beard wash, beard shampoo, beard wax stick, beard oil among others. They also include products like beard comb, beard scissors and beard trimmers etc. There is an urge in men these days to have a perfect beard. A well-groomed beard enhances the personality and boosts self-Confidence among people. Hence these products have been in a lot of demand recently. The trends started from north America and Europe and now people in Asia pacific have also started using these products and Asia pacific is a fast growing market for these products.
Growth Drivers
- Changing Lifestyles and Rapid Urbanisation
- Growing Awareness about Personal Grooming Among Men
- Increased Use of E-Commerce Is Also A Market Driver
Market Trends
- Beard Transplantation Pushing a New Segment of People into the Market
- Product Innovation and Marketing Strategies
- Increasingly Preferring for Natural Grooming Products Over Chemical-Based Ones
Roadblocks
- Availability of Other Alternatives
- Side Effects of Various Local Brands
Opportunities
- Growing Demand in Salons And Various Grooming Centres
- Beard Is Becoming a Style Statement and Has Been Gaining Increased Popularity
- Increased Social Media Promotions and Influence of Social Media on People
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are L'Oréal (France), The Famous Beard Oil Company, LLC (United States), The Man Company (India), Beardbrand (United States), The Bearded Bastard, LLC. (United States, Texas Beard Company (United States), Liberty Premium Grooming Co. (United States), Smoky Mountain Beard Co. (United States), Murdock London (United Kingdom), Badass Beard Care (United States), Zeus Beard Products (United States) and The Gillette Company (United States). Additionally, following companies can also be profiled that are part of our coverage like Cremo (United States), Liberty grooming (Australia), Smoky Mountain Beard Co (United States) and Wild wilies (United States). Analyst at AMA Research see United States Vendors to retain maximum share of Global Beard Care Products market by 2026. Considering Market by Distribution Channel, the sub-segment i.e. Online [Supermarkets, Specialty Stores, Convenience Store] will boost the Beard Care Products market. Considering Market by Age Group, the sub-segment i.e. 18-29 years will boost the Beard Care Products market. Considering Market by End-Use, the sub-segment i.e. Commercial will boost the Beard Care Products market.
In May 2020, Gillette launched King C. Gillette, which is a complete range of grooming and beard care products for men
What Can be Explored with the Beard Care Products Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Beard Care Products Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Beard Care Products
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Beard Care Products market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Beard Care Products market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturers of Beard Care Products, Suppliers Beard Care Products, Wholesalers, Distributors and Retailers Beard Care Products, Personal Care Industry and Traders, Exporters, and Importers.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.