About Shochu
Shochu is a traditional Japanese distilled spirit that is typically distilled from barley, sweet potatoes, rice, or other grains. It is a popular alcoholic beverage in Japan and has gained international recognition for its diverse flavors and versatility. Shochu has gained popularity beyond Japan, with an increasing number of international consumers appreciating its unique taste and cultural significance. Shochu typically has a lower alcohol content compared to some other spirits, making it a popular choice among consumers looking for a milder option. Shochu has of average alcohol content of 25% to 37%, and because of its higher alcohol content, it can be enjoyed in different ways. It is most often consumed on the rocks mixed with cold and hot water, or with fresh juice, cocktails, etc. as it lowers the alcohol content to about 12 to 15% similar to the glass wine.
Attributes | Details |
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Study Period | 2019-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Market players are focusing on providing shochu with higher quality along with complying all regulatory standards to fascinate more end users. The market is fragmented owing to the presence of several international and local providers. The high focus on the offering cost effective product offerings. Besides, the numerous industry profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market. Analyst at AMA Research estimates that Japan Vendors will contribute the maximum growth to Global Shochu market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sanwa Shurui., Ltd (Japan), Satsuma Shiranami (Japan), Takara Sake USA Inc. (California), Kirishima Shuzo (Japan), Hamada Syuzou (Japan), Suntory Holdings Limited (Japan), Gekkeikan Sake Co., Ltd. (Japan), Kyoya Shuzo Co., Ltd. (Japan), Hombo Shuzo Co., Ltd. (Japan), Munemasa Shuzo Co., Ltd. (Japan), Kitaya (Japan), Asahi Breweries, Ltd (Japan), Nishi Shuzo Co., Ltd. (Japan), Kizakura Co., Ltd. (Japan) and Others are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Shochu market by Type (Imo Shochu (Potato Shochu), Mugi Shochu (Barley Shochu), Kome Shochu (Rice Shochu), Honkaku Shochu, Awamori and Others), Application (Household and Commercial) and Region.
On the basis of geography, the market of Shochu has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Fermentation Process, the sub-segment i.e. Koji Shochu (Kuro Koji Mold, Black Rice Mold, Shiro Koji Mold, Ogon Koji Mold, and Others) will boost the Shochu market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Bars will boost the Shochu market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Alcohol Content, the sub-segment i.e. Up to 15% ABV will boost the Shochu market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Consumption of Shochu in Asia Pacific Region and The Introduction of Flavours in Shochu Drinks
Market Growth Drivers:
Rising Demand of Premium Shochu and Increasing Global Popularity of Japanese Cuisine
Challenges:
Limited Awareness of Sochu
Restraints:
Stringent Regulations and Trade Barriers Related to Alcoholic Beverages
Opportunities:
Introduction of Flavours in Shochu Drinks and Increasing Demand for Unique and High-quality Alcoholic Beverages
"Alcohol and Tobacco Tax and Trade Bureau (TTB) is also proposing to amend the labeling regulations for distilled spirits and malt beverages to specifically provide that distilled spirits may be labeled with the equivalent standard United States (U.S.) measure in addition to the mandatory metric measure, and that malt beverages may be labeled with the equivalent metric measure in addition to the mandatory U.S. measure. Such labeling is currently allowed, but that is not explicitly stated in current regulations. This revision will align the distilled spirits and malt beverage labeling regulations with current policy and also with the wine labeling regulations. The wine labeling regulations state that wine may be labeled with the equivalent standard U.S. measure in addition to the mandatory metric measure."
Key Target Audience
Sochu Manufacturers, Sochu International Traders, Sochu Distributors and Suppliers, Research and Development Institutes, Regulatory Bodies, Potential Investors, Upstream and Downstream Buyers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.