About Fusion Beverages
Beverages are a type of liquids, made for human consumption and tend to satisfying thirst and it is also providing the means of indulgence and mode of refreshment. Various types of beverages available in the market such as carbonated drinks, fused tea & coffee, fruit juices, fusion alcoholic beverage, energy drinks, sports drinks, and others. Fusion beverages refer to a brand new concept in the beverage sector. It offers a blend of new wholesomeness along with great taste to satisfy the taste buds of consumers
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 6.1% |
Market players are focusing on providing fusion beverages with higher quality along with complying all regulatory standards to fascinate more end users. They are also focusing on the introduction of numerous advanced & attractive features in the flavourings. The market is fragmented owing to the presence of several international and domestic providers. The high focus on the offering cost effective product offerings. Besides, the numerous industry profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fusion Beverages market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Coca-Cola Company (United States), PepsiCo, Inc. (United States), CSC Brands, L.P., Campbell Soup, The Kraft Heinz Company, Monster Energy Company, Fusion Formulations (United States), MYX Drinks (United States), Danone S.A. (France) and Nestle (Switzerland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are ZICO Beverages LLC (United States), Otsuka Pharmaceutical Co., Ltd. (Japan), Lucozade (Japan), Nutricane Beverages Pvt. Ltd. (India), Manpasand Beverages Limited (India), Barry Callebaut (Switzerland), Organico Beverages (India) and Hamdard Laboratories (India).
Segmentation Overview
AMA Research has segmented the market of Global Fusion Beverages market by Type (Carbonated Drinks, Fused Tea & Coffee, Fruit Juices and Other), Application (Food Service, Restaurants and Others) and Region.
On the basis of geography, the market of Fusion Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Packaging Type, the sub-segment i.e. Plastic Bottle will boost the Fusion Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Fusion Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Apple will boost the Fusion Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Gluten-Free and Vegan Beverages
Market Growth Drivers:
Rapid Shift in Consumer Taste and Preferences Owing to Health Awareness, Growing Adoption of Healthy Beverages with Rich Flavours and Rise in Disposable Income
Challenges:
Lack of Awareness about the Fusion Drinks
Restraints:
High Cost of Beverages and Strict Regulations for Safety and Quality
Opportunities:
Growing Penetration of E-Commerce Websites and Need of Physical Activities and Health Management
Market Leaders and their expansionary development strategies
In March 2020, PepsiCo, Inc. acquired Rockstar Energy Beverages. The acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands.
In 2020, Hamdard Laboratories India has launched its ready-to-drink segment with the launch of fruit juice flavors and milkshakes under its popular RoohAfza umbrella brand. The company said it has launched RoohAfza Fusion with real fruit juices in five flavors of litchi, lemon, orange, pineapple, and mango in a convenient ready-to-drink, Tetrapak format for the Indian market.
Key Target Audience
Fusion Beverages Manufacturers, Raw Material Suppliers, Food & Beverage Companies, End-Use Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.