What is Ouzo Market?
Ouzo is a dry anise-flavoured aperitif that is widely consumed in Greece and Cyprus. It is made from a precise combination of pressed grapes and herbs and berries. It is well known all over the world for its special flavor of anise. The best way of drinking ouzo is mixing with water. It is a clear liquid and it turns a milky-white colour when added water or ice.
The market study is being classified by Type (Combined, Cooked and Combined, Distilled and Cooked & Distilled) and major geographies with country level break-up.
Campari Group (Italy), Thomopoulos Distillery (Greece), Pernod Ricard (France) and SPANOS K. BROS O.E. (Greece) are some of the key players profiled in the study.
Research Analyst at AMA predicts that Greece Vendors will contribute to the maximum growth of Global Ouzo market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Ouzo market by Type, Application and Region.
On the basis of geography, the market of Ouzo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increased Demand for Alcoholic Beverages across the World
- Rise in the Consumption of Ouzo
- Increased Marketing and Promotional Activities
Market Trend
- High Demand for Innovative Products
Restraints
- Low Shelf-Life of the Ouzo Products
Opportunities
- Growth in Tourism in Greece and Cyprus
- Growing Awareness about Ouzo Products across Globe
- Robust Increase in Distribution Channels
Challenges
Key Target Audience
Ouzo Manufacturers, Research Professionals, Emerging Companies, Raw Material Suppliers/ Buyers, Distributors and Government Body & Associations