Industry Background:
Demand for diet drinks has witnessed significant growth in recent years on account of shifting consumer food habits towards healthier alternatives to beverages with high sugar content. Diet soft drink is a type of carbonated drink with low-sugar content and low or zero calories. Diet drinks contain artificial sweeteners, and most diet soft drinks have a bitter aftertaste due to artificial sweeteners. Health-conscious individuals are major target consumers for the companies engaged in manufacturing diet soft drinks.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | PepsiCo (United States), Keurig Dr Pepper, Nestle (Switzerland), Cott Corporation (United States) and Polar Beverages (United States) |
This growth is primarily driven by Increasing demand for diet soft drinks in the food services industry is expected to ramp up the production of these products and Growing concerns over obesity and wellness have resulted in a shift in consumer preference towards diet beverages.
Globally, a noticeable market trend is evident Consumers have been shifting towards diet or zero-calorie beverages as a result of growing health concerns
The Beverages sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as PepsiCo (United States), Keurig Dr Pepper, Nestle (Switzerland), Cott Corporation (United States) and Polar Beverages (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations.
Key Developments in the Market:
Feb. 23, 2022 /PRNewswire/ -- The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained the same since the category's inception – the bubbles. Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation - Nitro Pepsi. Nitro Pepsi is the first-ever nitrogen-infused cola that's actually softer than a soft drink – it's creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.
Jan. 13, 2023 /PRNewswire/ -- Today, brand Pepsi is excited to announce a new and improved Pepsi Zero Sugar that proves zero never tasted so good. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.
Influencing Trend:
Consumers have been shifting towards diet or zero-calorie beverages as a result of growing health concerns and The increasing popularity of clean and healthy eating trends among the consumers has impacted the growth of the food and beverage industry
Market Growth Drivers:
Increasing demand for diet soft drinks in the food services industry is expected to ramp up the production of these products and Growing concerns over obesity and wellness have resulted in a shift in consumer preference towards diet beverages
Challenges:
The intense sweetness of artificial sweeteners might contribute to increased cravings for sweet foods and drinks, potentially leading to overconsumption.
Restraints:
The Stringent Government Regulation Regarding Food Products
Opportunities:
The increasing number of working females is making women economically independent and The growth of the clean and healthy eating trend
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Diet Soft Drink Market
- Analysis about New Entrants in Diet Soft Drink Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Diet Soft Drink Study Sheds Light on
The Diet Soft Drink Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Diet Soft Drink industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Diet Soft Drink industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.