About Men's Underwear and Women's Lingerie
Personal apparel, often known as underwear, is typically worn near to the skin or under other clothing. When it comes to underwear, men want to delight in styles that are comfy to them Regular Men’s underwear, boxer shorts, trunks, and underwear are the five basic types of underwear. Lingerie is a type of clothing worn by women and, in some circumstances, men to improve their appearance and attractiveness. It is regarded as quite trendy. Brassiere, panty, sleepwear, shapewear, and daywear are the five varieties of lingerie.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Men's Underwear and Women's Lingerie market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Men's Underwear and Women's Lingerie Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Men's Underwear and Women's Lingerie market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Agent Provocateur (United Kingdom), Calvin Klein (United States), Bestseller (Denmark), Jockey (United States), Park Avenue (United States), Levi Strauss & Co (United States), Benetton Group (Italy), Next plc (United Kingdom), La Perla (Italy) and Wacoal (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Versace Lingerie (Italy), Cosabella (Italy), Zivame (India) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Men's Underwear and Women's Lingerie market by and Region.
On the basis of geography, the market of Men's Underwear and Women's Lingerie has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online {Company Website, E-Commerce Website} will boost the Men's Underwear and Women's Lingerie market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Men’s Underwear, the sub-segment i.e. Briefs will boost the Men's Underwear and Women's Lingerie market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Women’s Lingerie, the sub-segment i.e. Brassiere will boost the Men's Underwear and Women's Lingerie market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Fabric, the sub-segment i.e. Cotton will boost the Men's Underwear and Women's Lingerie market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Demand for Sustainability in Underwear and Lingerie and Rising Prevalence of Athleisure Apparels
Market Growth Drivers:
Rising Disposable Income and Changing Lifestyle and Growing Awareness of Hygiene, Health, and Best Fit
Challenges:
Tight Underwear and Lingerie Could Cause Reduction in Blood Circulation and Defect in Material May Increases the Chances of Infection
Restraints:
Increasing Cost of Raw Materials
Opportunities:
Rising Disposable Income and Changing Lifestyles and Increased Demand for Innovations in Fabrics, Style, and Comfort
Market Leaders and their expansionary development strategies
In August 2019 Wacoal released a statement announcing the acquisition of Lively. The acquisition adds a large community of interested customers to Wacoal's present client base, allowing both brands to capture future growth through e-commerce and digital marketing strategies. Wacoal's design and production resources, as well as a broader distribution channel, will be available to Lively.
The demand for Men's Underwear and Women's Lingerie is increasing due Changing lifestyles of millennials and rising disposable income. The Companies in this industry are facing many challenges. Many international as well as regional service providers are also participants in the industry and directly compete with leaders. It has been identified that market-leading players are investing heavily in technological development, resource utilization to boost the market position.
Key Target Audience
Venture and Capitalist, New Entrants/Investors, Analysts and Strategic Business Partners, Raw Material Supplier and Distributor and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.