About Licensed Merchandise Retail
Licensed merchandise retail is the retail which has the permission to produce or market the product or service. The merchandise refers to the variety of products which are available for sales and display of those products such that it stimulates the purchase of the product. The license to the retail is provided by the artists, designers, trademark owner or celebrity to sell the articles of merchandise.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.83% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Licensed Merchandise Retail market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Walt Disney Company (United States), Meredith Corporation (United States), PVH Corp. (United States), Iconix Brand Group (United States), BBC Worldwide (United Kingdom), The Hershey Company (United States), Stanley Black & Decker (United States), Nickelodeon (United States), Authentic Brands Group (United States) and Sanrio (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Sequential Brands Group (United States), Westinghouse (United States) and General Motors (United States).
Segmentation Overview
AMA Research has segmented the market of Global Licensed Merchandise Retail market by Type (Apparels, Toys, Games, Greeting Cards, Housewares, Jewelry, Cosmetics, Collectibles and Others), Application (Entertainment, Corporate Trademarks/brand, Fashion, Sports and Other) and Region.
On the basis of geography, the market of Licensed Merchandise Retail has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Increasing Number of Retail Specialists Opening in Shopping Malls
Market Growth Drivers:
Increasing Sales of Sports Merchandise in Middle East and South America and Increasing Purchasing Power is Fueling the Market Growth
Challenges:
Availability of Major Players is Fueling the Market Growth
Restraints:
High Costs Associated With the Licensed Merchandise
Opportunities:
Increasing Demand of Active Wear among the Consumers and Growing E Commerce Industry Is Boosting the Market
Market Leaders and their expansionary development strategies
In January 2024, The Souled Store, an online brand for officially licensed merchandise, announces its partnership with Simpl, a checkout network, to strengthen its e-commerce platform in order to provide an enhanced ecommerce experience as millions of customers make direct-to-customer (D2C) platforms their primary fashion retail channel.
In January 2024, Walmart unveils new generative AI-powered capabilities for shoppers and associates. Using a combination of Walmart proprietary data and technology and large language models, including those available in Microsoft Azure OpenAI Service, as well as retail-specific models built by Walmart, the new design serves up a curated list of the personalized items a shopper is looking for.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.