Antioxidant Vitamins Market Scope
Anitoxidants are substances that reduce damage due to oxygen, such as that caused by free radicals. Antioxidants include enzymes and other substances, such as vitamin C, vitamin E, and beta carotene, which are capable of counteracting the damaging effects of oxidation. Antioxidants Vitamins are also commonly added to food products such as vegetable oils and prepared foods to prevent or delay their deterioration from the action of air. Antioxidants may possibly reduce the risks of cancer. Increasing awareness among Consumers and High Disposable Income are the factors Driving the Global Antioxidant Vitamins Market.
The market is fragmented with numerous players. The players are focused on expansions and new product launches to meet the increased demand for antioxidant vitamins from consumers across the Globe and enter the Untapped markets. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Antioxidant Vitamins market throughout the predicted period.
NOW Foods (United States), Pure Encapsulations Inc. (United States), NutraMarks Inc.(United States), The Nature’s Bounty Co. Ltd.(United States), Source Naturals (United States), Swanson Health Products (United States), Bausch + Lomb (United States), Carlson Labs (United States), Doctor's Best Inc. (United States), Douglas Laboratories (United States), Dr. Mercola (United States), Garden of Life LLC (United States), GNC (United States) and Jarrow Formulas Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Life Extension (United States), Pharmavite LLC (United States), Nature's Way Products (United States) and The Procter & Gamble (United States).
Segmentation Overview
The study have segmented the market of Global Antioxidant Vitamins market by Type (Medical Grade and Food Grade), by Application (Medical, Food and Cosmetics) and Region with country level break-up.
On the basis of geography, the market of Antioxidant Vitamins has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Growing Demand for Food, Medicines and Personal Care Products with a Longer Shelf Life, the Use of Antioxidants in Food & Medical Products.
Market Growth Drivers:
Increasing Demand from Food & Beverages, Growing Awareness among Consumers Regarding Health Benefits of Natural Antioxidants and Adoption of Antioxidants Vitamins in the Food Products from the Manufacturers
Challenges:
Consumer Preference & Economic/Political Environmental Changes are the challenges faced by the market.
Restraints:
The High Prices and Availability Of Various Synthetic Antioxidants Such as Butylated Hydroxyanisole (BHA), Butylated Hydroxytoluene (BHT), Propyl Gallate (PG) as a Substitute may hamper the market growth.
Opportunities:
Research & Development in the field of Antioxidant Vitamins is providing an opportunity for the market players.
Market Leaders and their Expansionary Development Strategies
In 2016, Swanson Health Products announced that it has been acquired by Swander Pace Capital, a leading private equity firm specializing in investments in consumer products companies.
In January 2019, According to a Research Study, Patients with Metabolic syndrome needs more Vitamin C to break the cycle of Antioxidant Depletion. and Antioxidants such as vitamins C and E offer defense against the oxidative stress brought on by inflammation and the associated free radicals, unstable molecules that can damage the body's cells.
The US Food and Drug Administration (FDA) has published guidance to help small companies comply with the labeling of antioxidant products and high potency products.
Key Target Audience
Antioxidants Vitamins Manufacturers, Distributors/Traders/Suppliers/Retailers, Potential Investors, Downstream Vendors, Food Industry and Government & Regulatory Bodies
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.