Berries Market Scope
Berries are small pulpy and edible fruits which are juicy and bright colored in appearance. It is consumed worldwide in jams, cakes, and pies, etc. With the growing preference of people towards organic products, a rise in demand for organic berries can be anticipated in the coming years. The other type of berries are fresh and processed berries, among which processed berries leads the market with a high margin. Additionally, growing health consciousness, increase in beverages and confectionery sector, and enhanced adoption of beauty and personal care segments is anticipated to drive the market growth.
According to AMA, the Global Berries market is expected to see growth rate of 6.2%
The Global berries market is fragmented with several players who are involved in many new product launch and strategic collaborations. For instance, In May 2018, a vendor launched Braspberries, a new combination of blueberry-stuffed raspberries. Such innovative products are expected to showcase a positive outlook during the forecast period.
Uren Food Group Limited (United Kingdom), Dabur India (India), PepsiCo (United States), Ocean Spray Cranberry (United States), Del Monte Pacific Limited (Singapore), Agrana Beteiligungs (Austria), Kerry Group (Ireland) and Symrise (Germany) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Berries market by Type (Gooseberries, Cranberries, Strawberries and Blueberries), by Application (Pharmaceutical, Cosmetic and Personal Care, Dietary Supplements and Food and Beverages) and Region with country level break-up.
On the basis of geography, the market of Berries has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
February 2017, MBG Marketing, the world’s largest grower-owned blueberry and blackberry marketing cooperative has taken a strategic step into the global foods market by establishing MB GLOBAL FOODS. Doing so will complement MBG Marketing’s commitment to growing its product portfolio in cooperation with Naturipe Value-Added Foods.
May 2019, The U.S. Food and Drug Administration is sampling frozen berries for hepatitis A virus and norovirus as part of the agency’s efforts to protect consumers and ensure food safety. and The sampling assignment began in November 2018 and is estimated to last approximately 18 months. The agency is collecting domestic samples of frozen berries in retail packaging from processors, distribution centers, warehouses, and retail locations.
Market Trend
- The Inclination of Consumers Towards RTE Drink and Food
- Health Benefits From Berries, as it is Rich in Antioxidants and Reduces Risk of Metabolic Diseases
- Rising Demand for Frozen Berries with no Preservatives
Market Drivers
- Increasing Usage of Multi-use Food Ingredients
- Rising Demand for Organic Berries
- Growing Consciousness among People towards Their Health
Opportunities
- Flourishing Food & Beverage Industry and Advancement in the Packaging Industry such as Individual Quick Freezing (IQF) Packaging
- Increasing Demand from Pharmaceutical and Cosmetic Industry
Restraints
- Shelf Life of Berries are Short which is a Restraining Factor hindering the Market Growth
Challenges
- Fluctuating Raw Material Price of Berries is posing a Challenge for the Market
Key Target Audience
Berries Wholesalers/Traders/Manufacturers, Potential Investors, Industry Associations, Government and Regulatory Bodies and Others