About Clickstream Analytics
The upsurging e-commerce activities, transactions, and browsing are leading to an increasing requirement for clickstream analytics to analyses consumer data is a key factor expected to drive the growth of the global market. Clickstream analytics is a procedure through which a user can visualize clickstream data for analytical or research purposes. Clickstream analytics solutions have been increasingly organized across various industry verticals such as telecommunication, financial sector, energy, transportation, and health care. Growth in digitalization technologies in the emerging economies of Asia Pacific is likely to be a driver of the clickstream analytics market.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 16.8% |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Clickstream Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Microsoft Corporation (United States), IBM Corporation (United States), Oracle Corporation (United States), SAP SE (Germany), Google (United States), Hewlett Packard Enterprise (United States), Splunk (United States), Talend (United States) and Verto Analytics (Finland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Vlocity, Inc (United States), Innovative Routines International (IRI), Inc. (United States) and Comscore (United States).
Segmentation Overview
AMA Research has segmented the market of Global Clickstream Analytics market by Type (Software, Services, Deployment and Integration and Support and Maintenance), Application (Click Path Optimization, Website/Application Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis and Others) and Region.
On the basis of geography, the market of Clickstream Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. On-Premises will boost the Clickstream Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Banking, Financial Services, and Insurance (BFSI) will boost the Clickstream Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service, the sub-segment i.e. Managed Services will boost the Clickstream Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size , the sub-segment i.e. Small and Medium-Sized Enterprises will boost the Clickstream Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Predictive Analytics for Businesses Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints and Increasing use of the Internet is Growing Demand for Traffic Analytics
Market Growth Drivers:
High Demand due to Unprecedented Growth in Consumer Data because of Ecommerce and Growing Demand due to the Volume of Data
Challenges:
The Growing Challenges Related to Real-Time Data Analytics and Data Collection and Identifying Business Requirements
Restraints:
The Growing Concern Related to Data Privacy and The Threat of Substitutes such as Open-Source Clickstream Analytics Vendors
Opportunities:
Introduction of Predictive Marketing, The Emergence of Big Data Technology and Improvement in Internet Related Facilities and High Adoption due to Multichannel Marketing
Market Leaders and their expansionary development strategies
In August 2023, Triumph Group, the world’s leading intimate apparel company, has signed a two-year partnership with ZS, a global management consulting and technology firm, to design and deliver personalized interventions for customer engagement by deploying Personalize.AI (P.AI), ZS’s state-of-the-art, AI-driven, software-as-a-service (SaaS) product. Through this partnership, Triumph is harnessing the power of AI-enabled technologies to increase customer engagement and improve sales by understanding nuances in customer purchase behavior.
In July 2023, AWS recently announced a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations’ web and mobile applications, with this new solution, organizations can keep their data in their AWS account's security and compliance perimeter and customize the processing and analytics to their requirements
Key Target Audience
Solution Vendors, System Integrators, Advisory Firms, National Regulatory Authorities, Venture Capitalists, Government Regulatory Bodies, Government Research Organizations, Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.