What is Sports Sponsorship Market?
Sports sponsorship is an impactful and powerful marketing technique. It consists of the association between a sponsor company and a sponsee. The main goal of this partnership depends on the party of the equation. Sports sponsorship is beneficial for the sports and their players as well as sponsors.
Highlights from Sports Sponsorship Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Nike (United States), Pepsi (United States), Adidas (Germany), The Coca-Cola Company (United States), Rolex (United Kingdom), State Farm (United States), Castrol (United Kingdom), Puma (Germany), Samsung (South Korea) and Red Bull (Austria) |
Global Sports Sponsorship is a fragmented market due to the presence of various players. The companies are planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Nike (United States), Pepsi (United States), Adidas (Germany), The Coca-Cola Company (United States), Rolex (United Kingdom), State Farm (United States), Castrol (United Kingdom), Puma (Germany), Samsung (South Korea) and Red Bull (Austria) are some of the key players profiled in the study. Sports Sponsorship Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Professional Sports, School Sports, International Sports and Others |
Type | Individual Sponsorship, Team Sponsorship, Association Sponsorship, Event Sponsorship and Others |
End-Use Verticals | Individual Players,Sport Teams,Others |
Offerings | Provides Access,Guarantees Engagement,Generates Exposure,Others |
On the basis of geography, the market of Sports Sponsorship has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Need for the Players Comfort and Athletes focus more on the Training and Production of their Sports and Reduce Stress
Market Growth Drivers:
Increasing Audience in Sports Matches and Rapidly growing Sports Events
Challenges:
Sponsorship can be Limited or easily Withdrawn
Restraints:
Security-Related Risks with the Sports Sponsorship and The Slowdown in Sports Activities due to COVID-19 Pandemics
Opportunities:
Growing Sports Industry over the Globe can create Opportunities for the Market Growth
Key Target Audience
Sports Sponsorship Providers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others