About Mobile Analytics
Mobile Analysis is the technique which help to analyze data generated by various mobile applications. Mobile Analytics captures data from Mobile app & websites records there paths and report to apps performance. Several mobile apps as well as smart IT-based solutions are governing the social and economic framework. The government and private players are curating new apps to venture deep into the core of the market and are also trying to advance their clients outreach by accommodating their products as well as services into a one smart app.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
CAGR | 22.94% |
Global Mobile Analytics market is fragmented due to presence of several international sellers. The competitions in mobile analytics market is including user friendly interface, price, and features. Thus, the key players for mobile analytics market will lead to adopt numerous technological advancements to gain competitive edge. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Mobile Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google (United States), Yahoo/Flurry (United States), Adobe Systems (United States), Webtrends (United States), IBM (United States), Amazon Web Services (United States), Localytics (United States), Mixpanel (United States), ComScore (United States), Microsoft (United States) and AppDynamics(CISCO) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are AT Internet (France), CA Technologies (United States), Countly (Keneya) and Singular Inc. (Apsalar) (United States).
Segmentation Overview
AMA Research has segmented the market of Global Mobile Analytics market by Type (Mobile Advertisement, Application Performance Analytics and Others) and Region.
On the basis of geography, the market of Mobile Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. On premise will boost the Mobile Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Android Platform will boost the Mobile Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Education will boost the Mobile Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand of Mobile Advertising and Increasing Brand Awareness
Market Growth Drivers:
Fueling Demand of Online Shopping Apps, Financial Sites, Social Networking and E-Commerce and Growing Demand in Companies for the Data Storing
Challenges:
Dropping Number of Software Development Kit (SDKs) and Security Regarding Issues
Restraints:
Lack of Experts in Mobile Analytics and Deficiency in Awareness about Advantage of Mobile Analytics
Opportunities:
Introduction of Mobile Analytics Solutions in Health Care Industries, Developing Technique Related to Big Data and IOT, Advance Technology Generation and Facility to Work in Offline Mode
Market Leaders and their expansionary development strategies
In September 2023, AppsFlyer announced its Data Clean Room partnership and integration with Evorra, a cookieless next-generation, data platform. Through this partnership, AppsFlyer’s DCR customers can engage Evorra to enrich data and enhance their insights, activation and measurement, enabling customers to sharpen their focus and the entire marketing journey.
In April 2023, data.ai announced the launch of Total App Revenue which provides brands and publishers visibility into all mobile revenue streams. Powered by data.ai's proprietary artificial intelligence, Total App Revenue (TAR) introduces the first mobile performance metric that combines in-app purchases (IAP) and advertising revenue. Until now, brands and publishers have been unable to benchmark total revenue on mobile.
Key Target Audience
Mobile Analytics developer, Wholesalers, Retailers, Government and other Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.