About App Analytics
An upsurge in the usage of smartphones & mobile application across the globe will help to boost global app analytics market. App analytics helps in joining the developer tool to get the info of the user how the user is relating to the application. It helps in examining & measuring the data which is being generated by the usage of applications or the websites. Data analytics leaders use the web as well as mobile app analytics to examine customer behavior, application presentation, and usage patterns to increase the digital consumer experience. Enterprises of all sizes use app analytics to see how consumers interact with their products.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Billion) |
CAGR | 20.81% |
App Analytics market is a fragmented market due to the presence of various players. Companies are focusing on developing innovative products and solutions to improve quality, enhances and promotes performance, along with try to incorporate latest technology. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.The Players having a strong hold in the market are Verizon Media (Yahoo), Amazon.com, Inc., Adobe Inc., IBM. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global App Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Verizon Media (Yahoo) (United States), Amazon.com, Inc. (United States), Adobe Inc. (United States), International Business Machines Corporation (IBM) (United States), Countly (United Kingdom), Localytics (United States), Swrve Inc. (United States), Appsee (United States) and Amplitude Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Appscatter (United Kingdom), Appdynamics (United States), Appsflyer (United States), Heap Inc. (United States) and Adjust GmbH (Germany).
Segmentation Overview
AMA Research has segmented the market of Global App Analytics market by Type (Mobile App Analytics and Web App Analytics), Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics and App Performance Analytics & Operations) and Region.
On the basis of geography, the market of App Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Component, the sub-segment i.e. Software will boost the App Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Digital Transformation Strategies and Introduction to IoT Based and Artificial Intelligence Enabled App Analytics Solutions
Market Growth Drivers:
Continues Technological Advancements in Application Developments and Robust Penetration of Smartphones across the Global Population
Challenges:
Complexities regarding Data Privacy and Data Protection and Requirement of Skilled Workforce and Experienced Data Analyst
Restraints:
Lack of Awareness about Data Security and Trustworthy Third Party Analytics Solutions and Threat of Substitutes such as Open Source App Analytic Solutions
Opportunities:
Increasing Use of Android and IOS based Applications and Growing Need for App Analytics to Generate Maximum Profitability in Highly Competitive Environment
Market Leaders and their expansionary development strategies
At Adobe Summit held on March 26th, 2019, Adobe and ServiceNow have announced a partnership to empower brands with an industry-first solution for stitching together Adobe customer experience data and customer data, ultimately providing seamless digital workflows and personalized customer experiences across all touchpoints.
On March 25th, 2019, one of the leading digital infrastructure provider ‘Verizon (Yahoo)’ has received the Authority to Operate (ATO) under the General Service Administration’s (GSA) ‘Enterprise Infrastructure Solutions (EIS)’ contract. Agencies are in the process of moving to EIS for purchasing information technology and telecommunications infrastructure. EIS is a government-wide contract which offers a unique opportunity for federal agencies to leverage the government’s buying power to procure next-generation communications services.
Key Target Audience
App Analytics Providers, App Developing Organizations and Individuals, Downstream Buyers, Digital Platform Providers, Government Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.