It is the awareness based metrics and approach toward action-centric indicators. With senior leadership today extremely focused on digital return on advertisement spend, performance marketing is a business making model where in a company or associated partner can meet client-specific metrics to fulfil their contract.

• Performance marketing is expected to grow at a CAGR of 10% in coming years.

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In today’s life style Facebook is playing a big part however it is personal or professional. Facebook has made no secret of some of its high-profile large enterprise customer wins for its team collaboration solution Workplace.

Just last week, Facebook added another big name to its list of wins. Nestlé, which lays claim to being the world’s largest food Products Firm, has chosen Workplace to help drive innovation and digital transformation by improving communications...