What is Content Marketing Service?
The content marketing service ar used mainly to create and promote content like blogs, websites, brands, videos, etc. The services help in the distribution of the content which is professionally handled by the digital marketers with the aim to increase the brand awareness, reach, increasing search engine rankings, and also the interest of the audience which is the most important element. The content marketing services are increasingly popular in the social media for the wider range on the short period of time as a large amount of the audience is present in social media which increases the chances of clicks and impressions
The market study is broken down by Type (Hybrid Print & Digital Content Marketing, Digital-Only Content Marketing and Non-Textual Content Marketing), by Application (B2B and B2C) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
HubSpot (United States), Contently, Inc. (United States), Influence and Co. (United States), NewsCred, Inc. (United States), Marketo, Inc. (United States), Skyword (United States), TapInfluence (United States), Brafton (United States), Digital Journal Group (DJG) (Canada) and Perficient Inc (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Content Marketing Service market by Type, Application and Region.
On the basis of geography, the market of Content Marketing Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Smartphone will boost the Content Marketing Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Content Marketing Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Content Strategy will boost the Content Marketing Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 28th April 2020, Content marketing firm Digital Journal Group (DJG) announced the launch of a new digital content marketing eStore to provide B2B marketers and sales professionals with a range of services that are typically only available to enterprise organizations running large-scale campaigns. The new Digital Content Marketing Services eStore includes a catalog of services ranging from content production to the audience and competitor analysis, hosted virtual event coverage, and content strategy.
Market Trend
- Increasing Use of Content Marketing Service in the Social Media Platform
- Emerging Omnichannel Content Marketing Service
Market Drivers
- Growing Content Creation on the Digital Platform
- Need for the Content Promotion for Wider Reach
Opportunities
- Surging Demand for the Content Marketing Service for Business and Brand Awareness
- Increasing Audience in Online Platform and Digitalization
Restraints
- The requirement of Skills of Content Marketing Service
Challenges
- Overwhelming Data Might be the Problem in Handling Content Marketing Service
Key Target Audience
Content Marketing Service Providers, Content Marketing Service Industry Association, Research and Development Institution, Regulatory Bodies, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.