About E-Merchandising Software
E-merchandising is the method of selecting the best product or service in the right placement with the right material in a way to maximize sales. The software works to strategically view goods on a website to better market them to consumers. To improve engagement, revenue, and customer loyalty, e-merchandising relies on analytics from multiple touchpoints to provide a customized, individualized experience. E-merchandising software is often integrated with e-commerce sites, online content management, inventory management, point of sale (POS), and customer relationship management (CRM). The high demand for software from retailers to schedule and conduct product operations, such as determining which products to stock, where to stock them, when to advertise them, and how much to charge for them. Pricing engines, which help retailers price products based on competitors' costs, gross profit margins, demand, past sales efficiency, and vendor incentives, are key features of merchandising systems. Retailers may also use systems to figure out where and when those goods sell best which is future boosting the demand of the market.
Attributes | Details |
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Study Period | 2019-2029 |
Base Year | 2023 |
Unit | Value (USD Million) |
The vendors in this market are majorly focusing on developing innovative solutions in order to cater to the market's demands to remain competitive in the global market. The key players are expanding their business by using various strategies such as new product development, innovation and mergers, and acquisitions. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global E-Merchandising Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
SearchSpring (United States), SLI Systems ( New Zealand), Hawk Search (United States), Nosto (Finland), Nextopia (Canada), Bluecore (United States), IBM (United States), Apptus (Sweden), Oracle Corporation (United States) and Prediggo (Switzerland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Pepperi (United States), SAP (Germany), Slyce (United States), Elastic Path (Canada) and Nosto (Denmark).
Segmentation Overview
AMA Research has segmented the market of Global E-Merchandising Software market by , Application (Large Enterprises and SMEs) and Region.
On the basis of geography, the market of E-Merchandising Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Model, the sub-segment i.e. Cloud-Based will boost the E-Merchandising Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing Model, the sub-segment i.e. Free Trial will boost the E-Merchandising Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Implementation of Artificial Intelligence (AI) E-Merchandising Software
Market Growth Drivers:
Rising Demand for Automation Across the Retail Industry and High Demand for Growth in the Customer Conversion Rate & Average Transaction Value
Challenges:
Lack of Skilled Person
Restraints:
High Cost of Solutions
Opportunities:
Rising Retail Industries and Growth Opportunity in Developing Country
Market Leaders and their expansionary development strategies
In November 2023, Microsoft Azure and Bazaarvoice has started partnership integrated Bazaarvoice's customer reviews and ratings platform with Azure, enabling seamless collection and analysis of customer feedback within the Microsoft cloud ecosystem.
In October 2023, Amazon has launched Advertising Launchpad. This new tool within Amazon Seller Central simplifies campaign creation and optimization for small and medium-sized businesses, aiming to democratize access to effective advertising strategies.
Key Target Audience
E-Merchandising Software Providers, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.