Market Snapshot:
Customer engagement software provides service to the marketers and business managers create and track customer experiences with personalized, engaging content. It is highly adopted by the marketing companies. It is available in the various pricing.
Highlights from Customer Engagement Software Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key Players profiled in the report are Salesforce (United States), Oracle Corporation (United States), SAP (Germany), IBM (United States), Avaya (United States), Calabrio (United States), Genesys (United States), Astute Solutions (United States), Zendesk (United States) and Doxim (Canada). Additionally, other players that are part of this comprehensive study are Intercom (United States), Medallia (United States) and NeuroTags (United States).
Geographic Breakdown and Segment Analysis
The Global Customer Engagement Software market presents a comprehensive analysis of the Customer Engagement Software market and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Customer Engagement Software industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Customer Engagement Software market
Analyst at AMA have segmented the market study of Global Customer Engagement Software market by Type, Application and Region.
Influencing Trend:
Rising Emphasis on Delivering Enhanced Customer Engagement Through Omnichannel
Market Growth Drivers:
Rapid Adoption of Customer Engagement Solutions for the Reduction of Customer Churn Rate and Growing Requirement from of E-Commerce and M-Commerce Platforms
Challenges:
Managing Security with Multiple Customer Touchpoints
Restraints:
Changes in Customers Behaviours
Opportunities:
High Adoption of Big Data and Machine Learning and Technology Advancement Such as Artificial Intelligence
Market Developments Activities:
In September 2023, Adobe announced a partnership with Microsoft, a leading provider of cloud computing software and artificial intelligence (AI) solutions. The partnership will integrate Adobe's CES platform with Microsoft's Azure AI and analytics capabilities, enabling businesses to gain deeper insights into their customers' behavior and deliver more personalized and intelligent customer experiences.
In October 2023, Salesforce announced the launch of GoTo Customer Engagement. This new solution brings together GoTo Connect's world-class phone system and customer communication tools, analytics, and the digital channels customers need to reach a larger audience and grow their business, all within a shared unified inbox.
The companies are discovering the market in various geographical regions by adopting various market growth strategies such as mergers & acquisitions, expansions, investments, new solution launches, and others. Key players are exploring new areas through the expansions and acquisitions across the globe to avail market competencies.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, Customer Engagement Software Providers, Government Regulatory and Research Organizations and End-Use Industries