Click Fraud Software Market Scope
Click fraud software helps to detect and/or protects against fraudulent clicks related to pay-per-click (PPC) advertising. Advertisers use these tools to detect manual or automated efforts to inflate click numbers on their ads. Click fraud software gathers data with each click, such as IP address, location, device information, etc. This data is analyzed and cross-referenced with the click fraud products’ repository of fraudulent activities and devices to determine whether a click should be deemed fraudulent. It offers features to immediately block any documented fraudulent clickers from seeing future ads. Click fraud software helps advertisers to access dashboards to review reporting and monitoring on threats and/or fraudulent activity.
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Click Fraud Software market throughout the predicted period.
ClickGuard (United States), PerimeterX (United States), AdWatcher (United States), Statcounter (Ireland), AdTector (United States), ScroogeFrog (Estonia), Improvely (United States), Campaign Protection (United States), PPC Protect (United Kingdom) and Click Guardian (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are PPCSecure (United States) and ClickCease (Israel).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Click Fraud Software market , by Application (SMEs and Large Enterprises) and Region with country level break-up.
On the basis of geography, the market of Click Fraud Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
- Adoption of Cloud-Based Solutions
Market Drivers
- Increasing Incidences of Click Frauds
- Potent Cyber-attackers Leading to Rising in Cases of Cyber Threat
- Increasing Need for Identifying Right Audience
Opportunities
- Growing Social Media and Advertising
- Growth in Demand from Developing Countries
Restraints
- Dearth of Skilled Professional
- Complexity Involved in Integration of Various Systems
Challenges
- Lack of Awareness Regarding the Click Fraud Software
- Increasing Difficulty in Identifying Fraudulent Activities at an Early Stage
Key Target Audience
Click Fraud Software Providers, System Integrators, Government Agencies, Research Institutes, Market and Research Institutes, Potential Investors and Others