What is Instant Messaging Market?
Instant messaging is text-based communication. It consists of establishing a direct connection between users hence they are able to communicate with each other synchronously. Instant Messaging involves sending electronic messages quickly. Instant messaging (IM) is becoming increasingly popular as a business communication tool. It is mainly owing to more formalized communication. Huge demand for enterprise-based routine communication is driving the demand for the market. Group chat, unlimited file transfer, screen sharing, and many others feature impacting on the demand for instant messaging in a positive manner.
The market study is being classified by Type (Enterprise Instant Messaging and Consumer Instant Messaging), by Application (Business and Enterprise Chatting, Personal Chatting and Entertaiment and Social Chatting) and major geographies with country level break-up.
Apple (United States), Facebook(United States), Cisco (United States), Google(United States), Line (Japan), IBM Sametime(United States), Pidgin (Netherlands), ICQ (Israel), Microsoft United States), Lacks Technologies. (Canada), Tango (United States), Snap Inc. (United States), WeChat (China), WhatsApp, Inc. (United States) and Brosix Inc. (United States) are some of the key players profiled in the study.
The market of Instant Messaging is expected to grow with rising demand for instant messaging in formal and informal chatting. Several companies are operating in the market to provide software with excellent features. The market is highly fragmented with the presence of several market players. They are gaining attention owing to their innovative and novel portfolio.
Segment Analysis
Analyst at AMA have segmented the market study of Global Instant Messaging market by Type, Application and Region.
On the basis of geography, the market of Instant Messaging has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Preference FOR Adopting Convenient ways of Communication over Traditional
- Rising Necessity for Streamlining Flows in Professional and Formal Messaging
Market Trend
- Huge Preference towards Video-based Instant Messaging
Restraints
- Technical Issue associated with web-based Messaging
Opportunities
- Technological Advancements with AI & Automation Has Created Ample Opportunities
- Growing Popularity of Mobile-To-Mobile Communication in the Last Few Years
Challenges
- Presence of Variety of Substitutes
In 2021, The National Informatics Centre (NIC) of India has launched an instant messaging app ‘Sandes’.This app features like WhatsApp. It is mainly for government employees. This app is useful for all kinds of communications with a mobile number or email id. It can be used by government employees and those agencies linked to the government. Owing to this launch, enterprise-based communication is expected to grow fluently.
Key Target Audience
Instant Messaging Providers, Research Organizations, New Entrants/Investors, Strategic Business Planners, Government Regulatory and End Use Industry