Sports Equipment Market Scope
The sports equipment market is expected to grow in the future due to the rising government initiatives towards sports activities and events and increasing awareness regarding fitness. Equipment can be used as protective gear or as a tool used to help the athletes play the sport. Increasing participation of celebrity endorsement for fitness and sport boosting the demand for sports equipment.
The market study is being classified by Type (Ball Sports, Adventure Sports, Fitness Equipment, Golf Equipment and Other), by Application (Commercial and Individual) and major geographies with country level break-up.
The global sports equipment market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Sports Equipment market throughout the predicted period.
Adidas AG (Germany), Amer Sports Oyj (Finland), Nike Inc. (United States), Under Armour, Inc. (United States), Asics Corporation (Japan), Callaway Golf Company (United States), The Columbia Sportswear (United States), Dunlop Sports (United States), New Balance Athletics, Inc.(United States), Puma SE (Germany), Sports Direct International plc (United Kingdom) and Decathlon S.A. (France) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Mizuno Corporation (Japan) and Yonex Co. Ltd. (Japan).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Sports Equipment market by Type, Application and Region.
On the basis of geography, the market of Sports Equipment has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In July 2019, Dunlop announced extensions to their partnerships as the official ball sponsor at four ATP and WTA tournaments. These revised partnerships will see Dunlop provide the new Dunlop ATP Official Ball for key European tournaments including ATP Masters 1000 – Rolex Monte Carlo Masters, ATP Masters 1000 & WTA Premier Mandatory – Mutua Madrid Open, ATP Masters 1000 & WTA Premier 5 – Internazionali BNL d’Italia and ATP 500 – Barcelona Open Banc Sabadell.
In Aug 2019, Dunlop unveils the new premium Hyperfibre XT Series, its most technologically advanced squash racket range to date.
Market Trend
- Availability of Sports Equipment in the Combination of Casual and Athletic Designs
- Upsurging Smart Sports Equipment
Market Drivers
- Increasing Awareness regarding Fitness and Healthy Lifestyle
- Rising Disposable Income and Standard of Living
- Government initiatives Towards Sports Activities and Events
Opportunities
- Increasing Demand for Lightweight Equipment
- Rapid Growth of Online Retail Platform
- A Rise in Women Sports Participation
Restraints
- High Costs incurred in Equipment Manufacturing
Challenges
- Availability of Counterfeit Products
Key Target Audience
Sports Equipment Manufacturer, Sports Equipment Distributors/Suppliers, Raw Material Suppliers, Research and Development Bodies and Potential Investors
Customization available in this Study:
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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