About Mineral Supplements
Vitamins and minerals are important nutrients because they perform hundreds of roles in the human body. Mineral supplements contain a combination of vitamins and minerals and sometimes other ingredients as well. Researchers have shown that more than one-third of Americans take mineral supplements. These supplements are often called multivitamin supplements. The people who need mineral supplements include pregnant women, who can’t eat a variety of food, who are sick, injured, who eat calorie-restricted diet and others. The increased importance of lifestyle disorders driving the mineral supplement market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Mineral Supplements market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Glanbia Nutritionals (NA), Inc. (United States), NBTY Company (United States), Koninklijke DSM N.V. (Netherlands), BASF (Germany), Atrium Innovations Inc. (Canada), Bayer (Germany), Amway (United States), Herbalife Nutrition (United States), Nu Skin Enterprises (United States) and Holland & Barrett (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mineral Supplements market by Type (Powder, Liquid, Granules and Others), Application (Food and Beverages, Pharmaceutical and Others) and Region.
On the basis of geography, the market of Mineral Supplements has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End-User, the sub-segment i.e. Male will boost the Mineral Supplements market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Accessibility to Mineral Supplements a Priority and Demand for Organic Supplements
Market Growth Drivers:
Increasing Number of People with Vitamin/Mineral Deficiency, Growing Awareness among People about Healthy Lifestyle and Increased Disposable Income of the People in Developing Countries
Challenges:
Stringent Rules and Regulations of Various Government about Food Products
Restraints:
Availability of Unauthenticated Products in the Market
Opportunities:
Growing Demand For Multivitamin and Mineral Supplements Worldwide, Increase In The Amount Of Sports Complexes and Gyms and Growing World Population
Market Leaders and their expansionary development strategies
In April 2021, Nestlé and KKR has acquired core brands of The Bountiful Company for USD 5.75 billion. The Bountiful Company is the number one pure-play leader in the highly attractive and growing global nutrition and supplement category.This acquisition complements our existing health and nutrition portfolio in terms of brands and channels.
In January 2024, Bimeda, Inc. has launched BOVitalize in the US. BOVitalize is an oral vitamin and mineral supplement for beef and dairy cows, bulls and ruminating calves. Vitamin and mineral nutrition is vital to cattle throughout their lifetimes. Both play a key role in reproduction and fertility, growth and development, immunity, and performance. Inadequate vitamin and mineral levels in cattle can lead to suppressed immune function, lower fertility and decreased growth rates---all of which will negatively impact a producers' bottom line.
U.S. Food and Drug Administration regulates both finished dietary supplement products and dietary ingredients. FDA regulates dietary supplements under a different set of regulations than those covering "conventional" foods and drug products. Under the Dietary Supplement Health and Education Act of 1994 (DSHEA) FDA is responsible for taking action against any adulterated or misbranded dietary supplement product after it reaches the market.
Key Target Audience
Mineral Supplements Manufacturers, Raw Material Suppliers/ Buyers, Distributors, Government Body & Associations and End user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.