Stock Images and Videos Market Scope
The stock images and videos market encompasses the exchange of digital media assets, encompassing photographs, illustrations, graphics, and videos, which are licensed for a multitude of purposes. These assets are crafted by photographers, videographers, and content creators, and are made accessible for use by individuals, businesses, organizations, and the media. Stock images and videos find utility across various industries and applications, including advertising, marketing, website design, print media, social media campaigns, presentations, blogs, and multimedia productions. They offer a convenient and cost-effective solution for individuals and businesses seeking high-quality visual content, bypassing the need for expensive in-house production or hiring professional photographers or videographers
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Alamy ( United Kingdom), Can Stock Photo (Canada), Coinaphoto (Dublin), Death to Stock (United States), DepositPhotos (United States), Dreamstime (United States), Fotosearch (United States), Masterfile (Canada), Photofolio ( United States) and Pixta (Japan) |
CAGR | % |
The stock images and videos market is highly competitive, with players competing on factors such as content quality, pricing models, user experience, and the breadth of their content libraries. While larger agencies like Shutterstock and Adobe Stock dominate the market, niche providers and platforms that offer specialized content are gaining popularity
Alamy ( United Kingdom), Can Stock Photo (Canada), Coinaphoto (Dublin), Death to Stock (United States), DepositPhotos (United States), Dreamstime (United States), Fotosearch (United States), Masterfile (Canada), Photofolio ( United States) and Pixta (Japan) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Pond5(United States), Reuters Images (Japan) and Stocksy(Canada).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Stock Images and Videos market by Type , by Application (Commercial and Editorial) and Region with country level break-up.
On the basis of geography, the market of Stock Images and Videos has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
On September 7th, 2021, Shutterstock made an announcement on September 7th, 2021, regarding its acquisition of PicMonkey, a graphic design and image editing software company. This acquisition is expected to enhance Shutterstock's content subscriptions and broaden its audience outreach.
The stock image market has traditionally held a dominant position globally. Nevertheless, with the increasing prevalence of over-the-top (OTT) platforms and the cinematography industry, there is an expectation of a higher compound annual growth rate (CAGR) in demand for stock videos during the forecast period
Influencing Trend:
Recently, with the increasing use of mobile devices for content consumption, stock agencies are optimizing their content and platforms for mobile accessibility
Market Growth Drivers:
With the proliferation of digital marketing, online content creation, and social media, the demand for high-quality visual content has grown significantly
Challenges:
Ensuring that all content is properly licensed and respecting copyright laws is a significant challenge
Restraints:
Maintaining consistent quality across a vast and diverse collection of content
Opportunities:
The stock images and videos market is experiencing a growing adoption of artificial intelligence (AI) and machine learning (ML) technologies