About Radio Broadcasting
Radio Broadcasting is using radio waves to send signals to large groups of listeners. This technology work as an alternative to the telegraph, but by the 1920s broadcast radio is taken as a major telecommunications medium. Guglielmo Marconi as the inventor of the radio. Radio broadcasting’s large business saw in 1926 after RCA started the National Broadcasting Network (NBC), a group of stations that carried syndicated network programs along with a variety of local shows soon formed its Red and Blue Network. In the US, annual radio revenue per capita was USD 67, followed by Canada USD 48, in FY 2017. The country like India is expected to grow at CAGR of 16% in the coming years.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Despite the presence of competition and brand effect problems, due to the awareness of end-users and their demand for high-end products, investors are still optimistic about this area. There will be more new investors entering into this industry in the future. The manufacturers who want to occupy the market must depend on market mechanism reform, manufacturing equipment innovation, core technology improvement, and brand establishment. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Radio Broadcasting market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
iHeartMedia (United States), Liberty Media (United States), Sirius XM Holdings (United States), Pandora Media (United States), Cumulus Media (United States), Townsquare Media (United States), Entercom Communications (United States), Urban One (United States) and Cumulus Media (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Radio Broadcasting market by Type (AM, FM, Satellite Radio, HD Radio and Internet Radio), Application (Entertainment, Commercial and Communications) and Region.
On the basis of geography, the market of Radio Broadcasting has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Frequency Bands, the sub-segment i.e. Very Low Frequency will boost the Radio Broadcasting market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Consolidate, Convergence and Monetization
Market Growth Drivers:
Increasing adoption of the internet for the different source of information and high adoption of the wearable device
Restraints:
The increasing availability of the internet and new engagement sources are attracting the youth, which is hampering radio broadcasting market
Opportunities:
The increase growth potential of radio broadcasting in Europe and the United States gave impetus to a young group of Indian entrepreneurs
Market Leaders and their expansionary development strategies
In Aug 2018, Radio One announced the acquisition of Blue Chip Broadcasting Inc. for around USD 190 million. Through this acquisition, the company acquired 15 radio stations, which are owned by Blue Chip in markets such as Cincinnati, Ohio, Louisville, Kentucky, Columbus, Ohio, Dayton, and Minneapolis. And the company also operates WDBZ-AM in Cincinnati, under the local marketing agreement, but not acquired that particular station.
In Apr 2019, WorldCasts System announced an agreement to provide ECRESO FM transmitter service to the BBC World Service. This agreement covers the offering of racks equipped with ECRESO FM transmitters in a 1+1 redundant configuration and an ECRESO Control Unit. WorldCast Systems associated services having system integration, transmitter configuration, testing, delivery, and transmitter operations training.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Radio Broadcasting service providers, Wearable device Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.