About A2P Messaging
Application to Person (A2P) messaging also known as enterprise or business SMS, refers to the one way SMS in which a person receives the message from an application. A2P messaging includes marketing messages, chatbots or virtual assistants, appointment reminder, notifications, and one time passwords or PIN codes. Since around 98 % of text messages are opened for the receiver, A2P messaging is adopted by major industries like retail, banking, telecom, healthcare and travel among others. It is one of the cost effective way for business to increase engagement with the consumer. A2P messages are subjected to country regulations.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.7% |
Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global A2P Messaging market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Tata Communications (India), Cequens Llp (United States), Infobip Communications Inc. (Canada), Mblox Inc. (United States), Dimoco (Germany), Silverstreet BV (Netherlands), Telintel (United States), A2psms (UAE) and Infinite Convergence Solutions Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are MBlox (United States), Tanla Solutions (India), SAP Mobile Services (United States), Silverstreet BV (Netherlands), Tyntec (United Kingdom), OpenMarket Inc. (United States), Genesys Telecommunications, Syniverse Technologies, Nexmo Co. Ltd., CLX Communications, Infobip, 3Cinteractive, Vibes Media, Beepsend, Accrete, FortyTwo Telecom AB and Soprano and Clearsky.
Segmentation Overview
AMA Research has segmented the market of Global A2P Messaging market by Type (CRM, Promotions, Pushed Content, Interactive and Others), Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media and Others) and Region.
On the basis of geography, the market of A2P Messaging has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Two-Factor Authentication is Trending and Anti-fraud Alerts That are Immediately Sent To a User
Market Growth Drivers:
Growing Adoption of Mobile Phone and A2P messages are Built-in Conveniences That They Can Be Opened Any Time and Read at Someone's Leisure, Rising Use of Mobile-Based -Banking, Health Care Service, Retail & E-commerce Transitional Services and Ubiquitous Nature of the SMS Resulting in Direct Reach to the End-User
Challenges:
Safety and Security Concerns
Restraints:
Illegal Sims Farms Threating
Opportunities:
Potential Growth of A2P in Emerging Countries
Market Leaders and their expansionary development strategies
In May , 2021: Infobip Group, a global cloud communications platform company for businesses, and leader in telecom solutions today announces it has acquired the number one SMS firewall service provider Anam that offers solutions to more than 80 MNOS with more than 606 million customers across the world. The purchase price remains undisclosed and consists of a combination of cash and Infobip shares.
In June 2021 UAE telco du is launching its global A2P messaging hub as a new service in the GCC region and has awarded the management contract to Route Mobile.
Key Target Audience
Manufacturing, Provider and Supplier
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.