About English Language Training
English Language Training (ELT) is the instruction and practice of the English language to speakers whose native language is not English. It encompasses a wide range of programs and methodologies, catering to learners of all ages, abilities, and goals. Th e ELT market is ripe for growth, driven by increasing demand, evolving learning styles, and technological advancements. By adapting to these trends and addressing challenges, players in the market can tap into exciting opportunities and contribute to the global spread of English language skills. The market of the English language training is increasing due to increasing awareness of English language proficiency at the global level. Also rising trend of the English language as communication purpose is also increasing its importance.
|Value (USD Million)
English Language Training is a fragmented market due to the presence of various players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global English Language Training market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Linguatronics (United States), Rosetta Stone (United States), Bosch Limited (Germany), Sanako (Finland), SANS (United States), Siemens (Germany), Edusoft (Israel), IBM (United States), Sanoma (Finland) and IDP Education (Australia) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are EF Education First (Switzerland), Inlingua (Switzerland), Atlas language school (Ireland), Berlitz (United States) and General Motors (United States).
AMA Research has segmented the market of Global English Language Training market by Type (Digital Learning, Through Books Learning and In-Person Courses), Application (Educational & Tests, Businesses, Students and Others) and Region. On the basis of Type, English as a foreign language are dominating the market in the year 2023
On the basis of geography, the market of English Language Training has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). United States region held largest market share in the year 2023. If we see Market by Age Group, the sub-segment i.e. Children (< 12 years) will boost the English Language Training market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Educational Institutions will boost the English Language Training market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Growing emphasis on virtual training
Market Growth Drivers:
Rising in Globalization of businesses and The rising demand for English language skills in emerging economies
Risks to data security in the digital education
Limited Access of quality education
Rising number of students opting to study abroad and AI can be used to personalize the learning experience.
Market Leaders and their expansionary development strategies
In July 2021, IBM and the British Fashion Council (BFC) collaborated to deliver improvements to the London Fashion Week digital experience, including, improved performance for visitors and designers as well as support for driving sales. BFC is a not-for-profit organization whose role is to strengthen British fashion in the global economy as a leader in responsible, creative business, that harnesses the collective power of the industry to enable sustainable growth in the global fashion economy.
In December 2023, IDP Education, a leader in international education services, launched Envoy, a new adaptive English language test, which can be taken anywhere and provides a true indication of a person's ability to use English in real-life settings.
Key Target AudienceStudents, white-collar workers, Potential Investors, Market Research & Consultancy Firm and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.