What is Grassroots Advocacy Software Market?
Grassroot advocacy software provides tools that need to connect the people to their elected officials and enables you to create a powerful advocacy strategy. Grassroot advocacy involves communicating with the general public and prompting them to engage elected officials at the local, state, and federal levels. The advocates raise public awareness on issues so the general public can influence public perception, regulations, and public policy. It relies on the citizen-based activism. The tools involve online campaign management, outreach tools, volunteer management and others.
The market study is being classified and major geographies with country level break-up.
Muster (United States), Crescerance (United States), Votility (United States), One Click Politics (United States), Salsa (United Kingdom), Ecanvasser (Ireland), Influitive (Canada), CampaignNOW (United States), Phone2Action (United States) and Do Gooder (Australia) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Grassroots Advocacy Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Grassroots Advocacy Software market by Type, Application and Region.
On the basis of geography, the market of Grassroots Advocacy Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Need to Increase Public Awareness to Influence Public Perception
Market Trend
- Technological Advancements in Software
Restraints
- Availability of Free Software
Opportunities
- Rising Demand for Advocacy Software is Fuelling the Market
- Increasing Demand from Non-Profit Organisations
Challenges
- Limited Presence of Players May Hamper the Market
- Lack of Awareness Among the People
Key Target Audience
Government associations, Research organisations, Enterprise software vendors and Others