Global Digital TV Market Overview:
Digital television (TV) is the new evolution in the Television industry that achieves superior picture and sound quality with minimum transmission bandwidth. It is basically the digitally encoded format which captures, distributes, and broadcasts the programming globally. Digital Video Broadcasting (DVB) uses coded orthogonal frequency-division multiplexing (OFDM) modulation and supports hierarchical transmission. This standard has been adopted in Europe, Africa, Asia, Australia, a total of about 60 countries. Further, the increasing demand of Digital TV as it is integrated with the analog and digital functions in a single design as well as the multimedia home platform is driving the applications of digital TV market due to the growing demand of higher performance digital TV receivers at lower system cost.
As per latest study released by AMA Research, the Global Digital TV market is expected to see growth rate of 17.2%Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Rising Technological Advancement across the Television as well as Broadcasting Sector
Market Growth Drivers:
The Advent of High Definition and Ultra High Definition Technologies, Shift of Consumers towards New Subscriptions providing High-End TV, Rapidly Rising Internet Services Penetration Globally and Low Cost of Television and Increasing Disposable Income of Consumers
Challenges:
Privacy & Security Concerns of Digital TV as these are Capable of Streaming Content from the Internet which makes it Vulnerable and Lack of Digital Infrastructure
Restraints:
Delay in Transmission and Compatibility Issues Related to Many Standard Digital TV
Opportunities:
Growing Demand for Technologically Advanced Electrical Products Among Consumers
Competitive Landscape:
The market players are adopting many strategies so as to attract the audience and to gain highest market share, these strategies can be listed as maintaining product uniqueness, offering attractive discounts, mergers with related organizations, alliances with different companies to increase sales area globally and others.
Some of the key players profiled in the report are Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (United States), Haier Group Corporation (China), Hisense Co., Ltd. (China), LG Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), AT&T Inc. (United States), DISH Network (United States), Verizon FiOS (United States), Roku (United States) and Skyworth (China). Additionally, following companies can also be profiled that are part of our coverage like TCL (China), Changhong (China), Konka (China) and Funai (Japan). Analyst at AMA Research see United States Vendors to retain maximum share of Global Digital TV market by 2028. Considering Market by Size, the sub-segment i.e. 11- 32 will boost the Digital TV market. Considering Market by Resolution, the sub-segment i.e. 720p will boost the Digital TV market.
Latest Market Insights:
In July 2023, LG unveiled its latest flagship OLED TV, the G3. Featuring a brighter panel, improved processing power, and a sleek design, the G3 aims to set the bar for premium home entertainment experiences.
In April 2022, Discovery and WarnerMedia completed a massive merger, forming Warner Bros. Discovery. This combined entity, a powerhouse in entertainment content, owns channels like Discovery Channel, HBO, CNN, and TNT. The merger aims to create a stronger competitor in the streaming wars against giants like Netflix and Disney+.
What Can be Explored with the Digital TV Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Digital TV Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Digital TV
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Digital TV market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Digital TV market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Digital TV manufacturers, Original equipment manufacturers, Raw material providers, Distributors, Suppliers, and traders, Research institutes and organizations, Technology standards organizations, Technology investors, Research institutes, System Integrators and Research/Consultancy firms.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.