About Email Management Software
Email Management Software (EMS) is a broad term encompassing a wide range of tools and applications designed to help individuals and organizations manage their email effectively. The global email management market is expected to grow at a slow pace during the forecast period, according to the AMA study. The rising demand for digital marketing propelled by rising number of automation across different industries is expected to be one of the major factors aiding into the growth for the market. However, the market is expected to witness a slight decline in the growth during the next few year but it is again expected to rise with a healthy pace after the COVID-19 pandemic is over.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Email Management Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Salesforce.com (United States), TIMETOREPLY (United Kingdom), SMTP2GO (United Kingdom), Zoho Corporation (India), ShuttleCloud Corp (United States), SAP (Germany), In the loop (United Kingdom) and Microsoft (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are EngageBay (United States), Agile CRM (United States), Oracle (United States) and MailClark (United States).
Segmentation Overview
AMA Research has segmented the market of Global Email Management Software market by Type (Platform-as-a-Service (PaaS) and Cloud Based), Application (Archiving & Retention, Data Recovery, Email Monitoring, Queue Management, Response Management, Status Reporting, Signature Management, Spam Blocker and Others) and Region.
On the basis of geography, the market of Email Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise SIze, the sub-segment i.e. SMEs will boost the Email Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Windows will boost the Email Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Email Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Platform-as-a-Service (PaaS) will boost the Email Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Implementation of Artificial Intelligence in Email Management
Market Growth Drivers:
Rising Demand for Digital Marketing Aiding in the Growth for Email Management Market and Increasing Demand for Efficient Support & CRM Across Different Industries
Challenges:
Data Security Challenges in Cloud-based Deployment Models
Restraints:
High Cost of Solutions and Requirement of Skilled Professionals
Opportunities:
Opportunities for PaaS-based Deployments
Market Leaders and their expansionary development strategies
In December 2023, Zoho Mail teams up with security companies like McAfee to offer advanced anti-spam and phishing protection for its users.
In November 2023, Gmail releases "Integrated Tasks," enabling seamless management of tasks directly within the email interface.
Stringent Worldwide Government Regulations Regarding Lockdown of Cities' & States' Operations Reducing the Demand for Risk Management Solutions
Key Target Audience
Individual Professionals, Remote workers, Knowledge workers, Small and Medium-sized Businesses (SMBs), Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.