What is SaaS Online Video Platforms Market?
SaaS online video platform enables users to convert, store, host, and playback video content over the internet. In recent times, online video content is becoming more popular and growing rapidly due to the increasing use of internet and high adoption of mobile devices like smartphones, tablets, laptops, etc. However, corporates are relying on online platforms for sales & marketing activities and training & development of employees who are working remotely. Online video platforms are also used for live streaming of any event or show, teaching, and on-demand video content.
Highlights from SaaS Online Video Platforms Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Brightcove (United States), IBM (United States), Vidyard (Canada), Dacast Inc. (United States), JW Player (United States), Kaltura (United States), Anvato (Google) (United States), Wistia (United States), Piksel (United States), Akamai Technologies (United States) and Samba Tech (United States) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global SaaS Online Video Platforms market throughout the forecasted period.
Brightcove (United States), IBM (United States), Vidyard (Canada), Dacast Inc. (United States), JW Player (United States), Kaltura (United States), Anvato (Google) (United States), Wistia (United States), Piksel (United States), Akamai Technologies (United States) and Samba Tech (United States) are some of the key players profiled in the study. SaaS Online Video Platforms Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Live Streaming and Video On Demand |
Enterprise Size | SMEs,Large Enterprises |
End-Users | Media & Entertainment,Marketing & Advertising,Publishers,Corporates,Educational Institutions,Others |
Pricing Model | Monthly,Annually |
On the basis of geography, the market of SaaS Online Video Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Frequent Updates and Innovation in the SaaS Platform
Market Growth Drivers:
Growing Popularity of OTT Platforms and Live Streaming In-Person Events and Increasing Use of Online Video Platform for Various Business Functions
Challenges:
Low Performance and Integration Problems With Existing In-House Software
Restraints:
Lack of Internet Connectivity and Low Bandwidth is the Major Restraints
Opportunities:
Emerging Trend for Distance Learning in the Education Sector
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, SaaS Online Video Platform Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
Market Leaders & Development Strategies
In 2019, Brightcove acquired online video platform business of Ooyala, a leading provider of cloud video technology. By integrating Ooyala’s technology with the Brightcove platform, Brightcove is looking forward to offer enhanced experience to its new, future, and existing customers. The acquisition will also strengthen Brightcove’s position as a market leader in the online video industry.