About Cosmetics Face Serum
Increasing awareness among consumers for skincare treatment has boosted the sale of the Cosmetics Face Serum market in the forecasted period. A facial serum is an oil and water-based skin care cosmetic product. It has the ability to penetrate deep into the skin and tighten the skin. Facial serums contain active substances of very high concentration and provide visible results when they are applied to the skin as compared to other moisturizers or cosmetic creams. Serums are ideal for a number of skincare concerns such as acne, ageing, skin brightening & tightening, and others.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Cosmetics Face Serum market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Origins Natural Resources Inc.(United States), EMK Products LLC.(United States), IT Cosmetics, LLC.(United States), Philosophy, Inc. (United States), L'Oréal Group (France), Estee Lauder Companies, Inc.(United States), Amway (United States), Proctor and Gamble (United States) and Unilever (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Cosmetics Face Serum market by Type (Eye Serums, Blemish and Acne Treatment Serums, Face Sunscreen Serums, Face Moisturizing Serums, Facial Self-Tanning Serums and Others) and Region.
On the basis of geography, the market of Cosmetics Face Serum has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Skin Type, the sub-segment i.e. Dry will boost the Cosmetics Face Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. General Departmental Store will boost the Cosmetics Face Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Male will boost the Cosmetics Face Serum market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising demand for skin care products by middle-aged women and The increase in male grooming will also be the major contributors to the growth
Market Growth Drivers:
The rising demand for cosmetic and skincare products and The rise in incidences of skin diseases such as acne, facial wrinkles, and ageing
Challenges:
The availability of cheap substitutes
Restraints:
The concern of extortionate prices
Opportunities:
The adoption of new technologies to develop skincare products and The growth in the online retail industry will create new pathways in the global facial serum market.
Market Leaders and their expansionary development strategies
In October 2023, Shiseido taps into clean beauty as it acquires Drunk Elephant. The acquisition will help the Japanese company enter a rapidly growing new area of the beauty market, the so-called ‘clean beauty’ segment, which promises chemical-free, nontoxic skincare.
In July 2023, Farmistry has launched the revolutionary product Spotlight fading and Brightness Serum. This serum combines seven potent brightness actives in one powerful formula. These serum comes in genius airless pump that protect the product from sun and air so that the product must not loose the potency.
Key Target Audience
Cosmetics Face Serum Manufacturer, Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.