About Intimate Wipes
Skin is the largest organ in the human body which protects and covers internal organs and it only stands to reason that the person takes the best care of it possible. Whereas skin is always the same all over the human body, the pH of the skin in intimate areas is different from that of the skin in the more open areas. Variation in skin pH, though, is very minute and delicate and if disturbed in any way it can lead to a plethora of problems owing to the proliferation of harmful bacteria. The intimate wipes, therefore, were made first and foremost to protect the delicate intimate areas. The freshness and cleanliness are the additional benefits.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Intimate Wipes market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble (United States), Kimberly Clark Corporation (United States), Unicharm Corporation (Japan), Premier Care Industries (United States), Johnson & Johnson (United States), Glenmark Pharmaceuticals Ltd (India), Rockline Industries (United States), Prestige Brands, Inc (United States), Hengan International Group Company Limited (China) and Bodywise (UK) Ltd (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Nice-Pak International Limited (United States) and Edgewell Personal Care (United States).
Segmentation Overview
AMA Research has segmented the market of Global Intimate Wipes market by Type (Wet Wipes and Dry Wipes), Application (Dryness Relief, Itch Relief, Odor Prevention & Freshness and Other) and Region.
On the basis of geography, the market of Intimate Wipes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Intimate Wipes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Packet will boost the Intimate Wipes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton Terry Wipes will boost the Intimate Wipes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Baby will boost the Intimate Wipes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rise in Population Growth Along With Urbanization
Market Growth Drivers:
High Growth in Consciousness toward Hygiene and Rising Disposable Income and Changing Lifestyle
Challenges:
Concerns Regarding Skin Problems Due to Presence of Chemicals Content in Wipes
Restraints:
Slow Adoption Rate of Intimate Wipes in Under Developed Region
Opportunities:
Use of Natural Ingredients in Intimate Wipes
Market Leaders and their expansionary development strategies
Mar 24, 2020, Leading FMCG player Hindustan Unilever on had acquired of female intimate hygiene wash brand VWash from homegrown pharma major Glenmark Pharmaceuticals for an undisclosed sum.
In May 2023, Victoria’s Secret has launched its intimate care collection, a new category for the brand. The Coconut Milk & Rose Intimate Care collection is comprised of an intimate wash, intimate wipes, intimate hair oil, and intimate cream to powder, inspired by nature and formulated for self-care.
Wipes intended to control germs on inanimate surfaces (disinfect or sanitize) and wipes containing insect repellents are regulated by the Environmental Protection Agency. Wipes intended for cleansing objects in our homes, at work, the gym, and in public places are regulated by the Consumer Product Safety Commission.
Key Target Audience
Manufacturers of Intimate Wipes, Suppliers of Raw Materials, Wholesalers, Distributors, and Retailers of Intimate Wipes, Governmental Bodies and Research Organizations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.