What is Colored Mascara Market?
Colored mascara is now back in a very big way. Unlike the blending of a bright colorful eyeshadow look or the building up of courage to use a non-black or brown eyeliner, covering the lashes in colored mascara is a very quick step that would take even the most natural eye looks to up a notch. The colors namely green, purple, and blue are some of the popular options, but there are also gold and red-colored mascaras that are available. Colored mascara can at times seem to be very intimidating when used with the tried-and-true black, but these colored mascaras are truly more wearable than most of the bold eyeshadows or liners. There are not as many 1980s beauty trends that are required to be returned but the colored mascara is the one that can definitely add a texture of bold pop color or an elusive dimension to the eye looks, normal office wear or can also be worn alone on with no-makeup kind of days.
The market study is being classified by Type (Lengthening Mascara, Thickening/Volumizing Mascara, Curling Mascara, Lash Defining Mascara and Others), by Application (Daily Use and Commercial Use) and major geographies with country level break-up.
L’Oreal (France), Estee Lauder (United States), Sephora (France), Coty (United States), Chanel (France), Avon (United Kingdom), Revlon (United States), Oriflame (Switzerland), Shiseido (Japan), The Face Shop (South Korea), Kering(Yves Saint Laurent) (France), Missha (South Korea), Mary Kay (United States), Alticor (United States), PIAS (Belgium), Natura (Brazil) and Groupe Rocher (France) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Kose Corp (Japan), Beiersdorf (Germany), DHC (Japan), Gurwitch (United States), Pola Orbis (Japan) and Elizabeth Arden (Switzerland).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European Vendors will contribute to the maximum growth of Global Colored Mascara market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Colored Mascara market by Type, Application and Region.
On the basis of geography, the market of Colored Mascara has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Demand for Eye Makeup Fashion Products among Young Girls
- Increasing Demand for Dramatic Eyelashes
- Growing Number of Makeup Tutorial Videos
Market Trend
- The Advent of Mascaras in Various Colors and
- Increasing Prevalence of Liquid Mascaras
Restraints
- Risk of Side Effects Involved with Using Colored Mascara
Opportunities
- Growing Cosmetics and Skincare Industry
- Surging E-commerce Market is Boosting the Demand for Colored Mascara Market
- Continuous Research and Development in Cosmetic Product
Challenges
- Stiff Competition Among Players Due to Various Manufacturers in the Market
On 7th August 2019, Avon Products, Inc. launched its new True 5-in-1 Lash Genius, Mascara with social media's most desired lash benefits with volume, length, lift dramatic black color. Avon company used the Genius Algorithm, which is an exclusive machine-learning artificial intelligence tool to determine the top features they crave in a mascara.
Key Target Audience
Manufacturers of Colored Mascara, Suppliers and Distributors of Colored Mascara, End-Users, Potential Investors, Market Research Firms and Others