Global Matcha Tea Market Overview:
Matcha is a powdered form of green tea traditionally featured in Japanese tea ceremonies. It has recently begun to appear in various drinks and desserts across the globe as it offers several health benefits. Matcha tea is a popular drink among people who follow weight management diet as this tea contains thermogenic properties of catechins that help to speed up the calorie burning process. This trend increased demand of herbal ingredients in packaged foods and functional beverages is driving the sales of culinary grade matcha. Further, growing demand for natural and organic skincare products has prompted the incorporation of matcha tea into products such as lotions, cleansers and conditioners which is expected to increase the demand.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Growing Health Awareness Among Individuals About Organic Food Products Leads to Growth in Consumption of Organic Matcha Tea
Market Growth Drivers:
Rising Popularity of Matcha Among Consumers Due to Its Health Benefits and Increasing Consumption of Health Drinks Boosts Demand For Matcha Tea
Challenges:
Availability of Other Functional Beverages in The Market May Create Challenges
Restraints:
Limited Availability and High Cost Associated With Production Of Matcha Tea
Opportunities:
Growing Applications Of Matcha In Food & Beverages, and Personal Care and Rising Disposable Income of People and Demand of Premium Quality Matcha Tea
Competitive Landscape:
The key players are targeting the innovations of the Solutions with better quality, better technical characteristics. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market.
Some of the key players profiled in the report are AIYA Europe GmbH (Germany), Midori Spring Limited (Canada), Encha (United States), Tealyra (Tealux Inc.) (United States), Taiyo GmbH (Germany), Moya Matcha (Poland), Jade Leaf Matcha (Japan), Bigelow Tea (United States), Zen Spirit Foods (United States), Mizuba Tea Co. (Japan), MatchaDNA (United States), KEIKO Tee (Germany), Unilever plc (United Kingdom), Tenzo Tea, Inc (United States), Yanoen (Japan), AOI Seicha (Japan) and DoMatcha (Canada). Analyst at AMA Research see United States Vendors to retain maximum share of Global Matcha Tea market by 2030. Considering Market by Category, the sub-segment i.e. Organic will boost the Matcha Tea market. Considering Market by Sales Channel, the sub-segment i.e. Online will boost the Matcha Tea market. Considering Market by Grade Type, the sub-segment i.e. Ceremonial Grade will boost the Matcha Tea market.
In August 2021, Taiyo GmbH and Japan based organic green tea supplier partnered to bring Japanese green tea and high-quality matcha for food, beverage and supplement industries in North America. ITO EN is a global leader in authentic, flavorful and highly nutritious tea and Taiyo is a fastest growing green tea manufacturers. The partnership will enable Taiyo to strengthen its business and ITO EN to expand its business in the American Market.
What Can be Explored with the Matcha Tea Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Matcha Tea Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Matcha Tea
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Matcha Tea market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Matcha Tea market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Tea Manufacturers, Suppliers & Distributors, Food & Beverage Manufacturers, Venture Capitalists and Private Equity Firms, Government Bodies, Research Organizations and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.