About Healthy Snack Chips
Healthy snack chips contain low calories, with low saturated fat and salt. These chips include Tortilla, Pop, Popcorn, Puff, Potato, Tapioca, and Others. Due to its nutritional value, it is preferred among the health-conscious people. Also, there is increase in ready to eat product demand due to changing lifestyle of consumers. These factors are increasing the demand of healthy snack chips which are fuelling the market growth.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Healthy Snack Chips market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo (United States), Hain Celestial (United States), Way Better Snacks (United States), Campbell Soup Company (United States), General Mills (United States), Kellogg Company (United States), Deep River Snacks (United States), Frito-Lay North America Inc. (United States), Mission Foods (United States), BFY Brands (United States) and Tastemorr Snacks (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Healthy Snack Chips market by Type (Potato & Sweet Potato Chips, Bean Chips and Corn Tortilla Chips) and Region.
On the basis of geography, the market of Healthy Snack Chips has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution channel, the sub-segment i.e. Online will boost the Healthy Snack Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Awareness about the Healthy Snack Chips
Market Growth Drivers:
Rising Demand for Ready to Eat Food and Increasing Health Consciousness among the People
Challenges:
Stiff Competition Among the Major Players
Restraints:
Fluctuation in Raw Material Prices
Opportunities:
Increasing Disposable Income among Consumers and Increasing Penetration of Ecommerce
Market Leaders and their expansionary development strategies
In December 2019, PepsiCo has acquired BFY brands. This acquisition will support the growth of existing and more nutritious snack brands through their production capabilities.
In October 2020, Los Angeles-based Velocity Snack Brands (VSB), which was formed last year by private equity firm VMG Partners to incubate and grow better-for-you snack and confectionery companies, has launched additional varieties under popchips, the anchor brand it acquired upon its creation.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.