About Business Cards
Business cards are used by business people to present their contact information to other business people and potential customers. Even in this digital era business cards are thriving. In countries such as China and Japan, the exchange of business card becomes a ritual. Nowadays, business cards are not used for sharing contact details but also turned into an important tool to convey the brand message of a company.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
There were 1.72 billion units of paper business cards printed in the year 2019. However, the number had witnessed a decline of 46.38% in the year 2020 as an impact of COVID-19 pandemic and was estimated at ~922.34 million units. Analyst at AMA Research estimates that United States Manufacturers will contribute the maximum growth to Global Business Cards market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Adobe (United States), NCH Software (Australia), Haystack (Australia), CAM Development (United States), Logaster (United Kingdom), BeLight Software (Ukraine), CR8 Software Solutions (New Zealand), AMS Software (United States), Mojosoft Software (Poland) and DRPU Software (United States) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are PenPower Technology (United States), ABBYY Software House (Russia) and xID Infinity (Singapore).
Segmentation Overview
AMA Research has segmented the market of Global Business Cards market by Type (Printed Business Card, Custom Business Cards, Folded Business Cards and Digital Business Card), Application (Commercial Use and Non-Commercial Use) and Region.
On the basis of geography, the market of Business Cards has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology, the sub-segment i.e. Augmented Reality will boost the Business Cards market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Put Companies Branding Elements, Increase Use of Big Typeface to Dominates the Card Space and Interactive Card Design
Market Growth Drivers:
Increasing Business and Trade across the Globe and Rise In Availability of Creative Business Card Templates & Designs
Challenges:
Expensive For Small Size Businesses and Printed Cards Offers a Limited Amount of Space
Opportunities:
High Potential for Digital Business Cards for Increasing the Awareness for Spreading Brand Message For Companies and Also Become Powerful Networking Tool
In 2018, Idencard Digital Business Cards Announced The Launch Of New Smart Digital Business Card Application For Android And IPhone Platforms, Which Helps Business Owner To Save Time And Cost. and Gogoprint, A Start-Up Announced USD 7.7 Million Investment In Traditional Printing Industry To Expand Its Business In Asia Pacific, Which Include Printing Business Cards.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.