Industry Background:
Brand Security label refers to the label used while packaging for security purpose. Security label in packaging is a smart defensive tool that enables authenticity verification layer to ensure the security of the product. Different types of security labels are used for depending on the kind of application such as food& beverage, manufacturing & retail, healthcare & pharmaceutical, automotive, logistics and FMCG among others. Product counterfeit has become a matter of concern for brand owners as well as brand marketers, around 7 to 8 percent of all the world trade is affected by counterfeiting and tampering. The food and beverages, pharmaceuticals, high-end cosmetics, and consumer electronics are a few segments where demand for security labels is the highest. These factors result in the growth of brand security label market.This growth is primarily driven by Increase in Counterfeit Products in the Market with Rising Production and Consumption of Consumer Durable Goods, Rapid Growth in Pharmaceutical and Ecommerce Industry and Growing Concern to Reduce Operational Cost in the Healthcare and Rising Incidence of Theft of Medical Devices.
Globally, a noticeable market trend is evident Brand Security Label with High Sustainability and Simplicity are In Trend
. Major Manufacturers, such as CCL Industries (Canada), 3M Company (United States), Tesa SE Group (Germany), Mega Fortris (Malaysia), Avery Dennison (United States), Honeywell International Inc. (United States), LINTEC Corporation (Japan), PPG Industries (United States), Brady Corporation (United States), UPM (Finland) and Covectra (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In April 2017, CCL Industries, a leading manufacturer of specialty & security labels and packaging solutions, has completed the acquisition of two European online digital printing and direct-to-consumer businesses for its Avery division. This acquisition is expected to cause a significant increase in the European security labels market.
In the year 2018, Identiv Inc., a global supplier of a wide range of security solutions, launched tamper-proof RFID labels. These security labels can be used for the apparel industry, pharmaceuticals, perishable food products, and more. Additionally, Covectra, authentication and track & trace technology services provider, has launched its StellaGUARD security labels range. These security labels are embedded with a unique star pattern which enables real-time authentication by using mobile applications.
Market Drivers
- Increase in Counterfeit Products in the Market with Rising Production and Consumption of Consumer Durable Goods
- Rapid Growth in Pharmaceutical and Ecommerce Industry
- Growing Concern to Reduce Operational Cost in the Healthcare and Rising Incidence of Theft of Medical Devices
Market Trend
- Brand Security Label with High Sustainability and Simplicity are In Trend
- Security Labels Market Is the Increasing Dominance of Smart Labels As Compared To the Conventional Bar Code Data
Restraints
- Increase in Prices of Raw material
Opportunities
Rise in Demand for Remote Authentication of Product and Effective and Efficient Value Chain Management
Challenges
Huge Investment in Research and Development and Rising Environmental Concerns
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Manufacturers landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Brand Security Labels Study Sheds Light on
The Brand Security Labels Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Brand Security Labels industry Manufacturers. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Brand Security Labels industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Manufacturers can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.