About Cereal Bar
Cereal bar is a protein rich snacks. As cereal bars have enormous nutritional values such as fiber as well as proteins. It is being used extensively by the consumers. There is a growing popularity and demand for cereal bars, particularly among sports people; as these bars help to suppress appetite as well as maintain weight. Cereal bars are considered healthy substitutes to other snacks. The increasing popularity of cereal bars among all age groups will help to boost global cereal bar market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.86% |
Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Cereal Bar market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kellogg (United States), General Mills (United States), Pepsi (United States), Nestlé (Switzerland), Quaker Oats (United States), Atkins Nutritionals (United States), Mckee (United States), Brueggen (Germany), Cliff Bar (United States) and Freedom Foods (Australia) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Hain Celestial Group (United States), Kashi (United States), Mars (United States) and Naturell (India).
Segmentation Overview
AMA Research has segmented the market of Global Cereal Bar market by Type (Snack Bars, Energy Nutrition Bars and Other Bars) and Region.
On the basis of geography, the market of Cereal Bar has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Cereal Bar market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Peanut Butter will boost the Cereal Bar market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Up surging Demand for Sugar-Free Cereal Bars, High Demand of Ready – to – Eat Food and Growth of Middle Class Population in Emerging Economies
Market Growth Drivers:
Increasing Consumer Preference towards Snack Bars, Fueling Health Awareness Energy Nutrition Bars and Rising Disposable Income and Changing Lifestyles
Challenges:
Threat from Alternative Snacking Products
Restraints:
Rising Cost of Raw Materials
Opportunities:
New Product Development with Protein Ingredients
Market Leaders and their expansionary development strategies
On 26th December 2018, Kellogg's has launched Special K Protein Honey Almond Ancient Grains cereal with 15g of protein per serving, which climbs to 21g of protein per serving in a single bowl when served with ¾ cup skim milk, it will help to get well on way to reaching the daily protein recommendation of 46g for women.
On 21st February 2019, Kashi has launched its second product in the Kashi by Kids line: Kashi by Kids Organic Super Food Bites, made for kids, by kids. The soft baked snack bites are made with super food ingredients and a tasty berry or Fair-Trade cocoa and chocolate blend filling, providing fun layers of taste, texture and plant-based nourishment.
Key Target Audience
Cereal Bars Producers, Cereal Bars Distributors, Food Industry, Government Regulatory Bodies, Government and Private Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.