Personal Hygiene Products Market Scope
Personal hygiene is the process of keeping one's body clean and groomed on a regular basis. It entails washing, sanitizing, cleaning, or covering bodily parts in order to protect the body against diseases caused by bacteria and viruses. Alcohol-based hand sanitizers, face masks, gloves, stretchy hats, antibacterial wipes, feminine hygiene products, and incontinence garments are among the most often used items. Self-esteem and confidence, as well as social, personal, and psychological well-being, are all aided by maintaining a high degree of personal cleanliness.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD N) |
Key Companies Profiled | Player Names:, Johnson & Johnson (United States), Procter & Gamble (United States), Kimberly Clark (United States), Wintex (Japan), Henkel AG & Company (Germany), Colgate-Palmolive Company (United States), Lil-lets Group (United Kingdom), Starface (United States), L’Oreal (United States), Auchan (France), Bodywise (UK) Ltd (United Kingdom), Godrej (India), PayChest Inc (United States) and Playtex Products (United States) |
CAGR | % |
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Personal Hygiene Products market throughout the predicted period.
Player Names:, Johnson & Johnson (United States), Procter & Gamble (United States), Kimberly Clark (United States), Wintex (Japan), Henkel AG & Company (Germany), Colgate-Palmolive Company (United States), Lil-lets Group (United Kingdom), Starface (United States), L’Oreal (United States), Auchan (France), Bodywise (UK) Ltd (United Kingdom), Godrej (India), PayChest Inc (United States) and Playtex Products (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Unilever (United States), Unicharm (Japan) and Kao Corporation (Japan).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Personal Hygiene Products market by Type , by Application (Body Care, Baby Care, Oral Care, Hand Care, Face Care and Others) and Region with country level break-up.
On the basis of geography, the market of Personal Hygiene Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
On 23 Dec 2020, P&G announced the acquisition with Billie. This acquisition will help Women's shaving equipment and luxury body care products are the emphasis of this subscription-based, direct-to-consumer female body care firm. Razors wrapped in charcoal shave soap with a magnetic grip and holder, shaving cream, body wash, and body lotion are among Billie's offerings. The partnership will complement P&G's female grooming portfolio, which includes the Venus, Braun, and joy brands, according to the company.
On 13 April 2021, Starface launch a waterless personal care brand Plus. Plus is a body wash in sheet form that transfers into a lather when becomes wet. It comes in two different scents and an unscented version. The sheets' sachets are comprised of wood pulp and a water-soluble ink that may be washed. Plus is an innovative product to join the rising waterless trend that is sweeping the personal care, beauty, and cleaning industries. When compared to bottled body wash, the brand's products utilize 38% less water in production. They also estimate that the reduced transportation weight leads to an 80 percent reduction in carbon emissions. Dehydrated goods are gaining popularity with DTC businesses since they are lightweight and can save money on delivery.
Influencing Trend:
Full-Fledge Advertisement and Commercialization of Personal Hygiene Product and Technological Advancement and Innovation in Product Such as Handwashing Monitor and Automatic Toothbrushes
Market Growth Drivers:
Increasing Awareness of Disease Caused by Unsanitary Condition and Improper Hygienic Practice and Adopting Good Personnel Hygiene for Maintaining Health as Well as for Social Reason
Challenges:
Environmental Impact Caused by Sanitary Pads is Challenge for the Personal Hygiene Products Market
Restraints:
Fluctuating Cost Prizing of Some Hygiene Products Will Constrain the Personal Hygiene Products Market
Opportunities:
Increasing Number of New Development in Personal Hygiene Products will Boost the Personal Hygiene Products Market and Easy Online Availability of Hygiene Products will Grow the Personal Hygiene Products Market
Key Target Audience
Personal Hygiene Products Manufactures, Personal Hygiene Products Distributors and Suppliers, Personal Hygiene Products International Traders, Research and Development Institutes, Financial Institutes and Investors, Regulatory Bodies, Downstream and Upstream Buyers and Others