About Hotel Email Marketing Software
Hotel Email Marketing Software consists of a well-defined and directed email campaign with efforts to efforts to promote particular hotel, or resort. Email marketing is a type of digital marketing that may inform clients about a certain hotel and the amenities and services it provides. It may also be a gentler pitch to educate your audience about the value of your brand or to keep them interested in your hotel. It may also play an important part in marketing strategy, such as lead creation, brand recognition, relationship development, and consumer engagement through various forms of marketing emails. Recent pandemic too has led to harsh negative effects on the hospitality industry which may hamper the hotel email marketing software market, although it may even present an opportunity as hotels would be looking to increase their footprint in this times through different marketing strategies. Although, Geographically, North America and Europe are the major markets of hotel email marketing software.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The hospitality industry, specifically the hotel and resort businesses have huge competition due to presence of large number of players in market of all sizes. This has led to opening of grand opportunity for hospitality digital marketing and CRM solutions industry. Increasing internet penetration has played a vital role in the growth of the hotel email marketing software market. Currently, North America and Europe are the prominent markets of hotel email marketing software. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
MountLytics (Germany), Smart Host GmbH (Germany), IBM Corporation (United States), Experience Hotel (France), Revinate, Inc. (United States), Clairvoyix (United States), APSIS International AB (Sweden), Forth Communication Ltd. (United Kingdom), Remarkety Inc. (United States) and Cendyn (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are FormGet (United States), Amadeus (Spain) and Digital Alchemy (Australia).
Segmentation Overview
AMA Research has segmented the market of Global Hotel Email Marketing Software market by , Application (High-End Hotels, Mid-Range Hotels, Resorts Hotels, Boutique Hotels and Others) and Region.
On the basis of geography, the market of Hotel Email Marketing Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organisation Size , the sub-segment i.e. SMEs will boost the Hotel Email Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. On Cloud will boost the Hotel Email Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High End Hotels and Resorts Account for Significant Market Share
Market Growth Drivers:
Growing Popularity of Personalised Campaigns to Target Customers, Increasing Penetration of Internet Services and Intense Competition in the Hotel and Hospitality Arena
Challenges:
Training of Staff Required and Inflation in Cost of Deployment in Case of Lack of Defined Objectives
Restraints:
Recent Pandemic has led to Downturn in the Growth of Hospitality Industry and Lack of Proper Technology Integration
Opportunities:
Mid-Range Hotels and Hotel CRM Solutions can Present Huge Opportunity to serve their Clients Better and Expand Consumer Base
Market Leaders and their expansionary development strategies
In 2021, Cendyn, a United States based leading provider of cloud based solutions specific for hospitality industry has announced acquisition of NextGuest, which is a hospitality CRM and digital marketing software developer. The acquisition deal was backed by tech focused private equity firm Accel-KKR. This would lead to creation of one of the largest CRM and digital marketing platform in the hospitality industry. The combined technologies, expertise and synergies is expected to accelerate the growth of Cendyn.
In 2021, Revinate Inc., a developer of hotel CRM and Email marketing software solutions has announced acquisition of NAVIS, which is a United States based leading provider of software and services to power reservation sales agents and marketing activities. The firms will combine to become one of the industry's largest and most innovative suppliers of direct revenue-generating solutions, utilising a strong guest data backbone to drive high direct booking conversion across both online and offline channels.
Key Target Audience
Hotel Email Marketing Software Developers and Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.