What is Hotel Guest Feedback and Surveying Software Market?
Hotel guest feedback and surveying software are involved in asking for, responding to, sharing, and analyzing feedback from guests to improve and achieve higher guest satisfaction. By automating the collection of feedback from real guests the Hotelier gets fair, reliable, and constructive feedback to share and learn from. The most important features of the hotel guest feedback and surveying software are benchmarking, responsive survey design, import meta-data from PMS, guest feedback thread, response management. The increasing hotel industry across the globe has led to project the growth of the global hotel guest feedback and surveying software market in the forecast period.
The market study is being classified, by Application (Luxury & High-End Hotels, Mid-Range Hotels & Business Hotels, Resorts Hotels, Boutique Hotels and Others) and major geographies with country level break-up.
Review Rank S.A. (Spain), FLEXKEEPING LTD. (United Kingdom), TrustYou (Germany), Feedier (France), Tripadvisor, Inc. (United States), Helix (micrometrics) (United Kingdom), Medallia (United States), Clarabridge (United States), Revinate, Inc. (United States) and Loopon (Sweden) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are GuestRevu (United Kingdom) and Local Measure (Australia).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European and United States Players will contribute to the maximum growth of Global Hotel Guest Feedback and Surveying Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Hotel Guest Feedback and Surveying Software market by Type, Application and Region.
On the basis of geography, the market of Hotel Guest Feedback and Surveying Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rise in Demand for Software from Various Hotels, and Resorts in Order to Improve and Achieve Higher Guest Satisfaction
- Growing ICT infrastructure, Availability of High-Speed Internet, And Penetration of 4G Technologies
Market Trend
- Increasing Adoption of AI and Machine Learning Technology
Restraints
- Lack of Skilled Working Professionals
Opportunities
- Increasing Demand for Cloud-based Hotel Guest Feedback and Surveying Software
Challenges
- Concern Regarding Data Security and Cyber-Attacks
Key Target Audience
Hotel Guest Feedback and Surveying Software Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others