About Ecommerce Personalization Tools
Ecommerce personalization tools allow online retailers to serve up relevant product recommendations, experiences, offers, and ads to shoppers browsing their site. These types of tools help enterprises businesses to increase customer engagement and customer loyalty which ultimately increase sales. Companies are offering an AI-powered Experience Optimization platform that helps to deliver individualized experiences at every customer touchpoint such as web, apps, emails, etc. It also offers a real-time personalization platform. Ecommerce personalization is simply the way to stay competitive in today’s fast-paced eCommerce environment.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global eCommerce personalization tools market is fragmented due to the presence of several players at the global and regional levels. The level of competition among the companies in the Ecommerce Personalization Tools market is intense. Companies invest in new technology to enhance their market presence. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Ecommerce Personalization Tools market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
OptinMonster (United States), WPForms, LLC. (United States), Monetate (United States), Barilliance Ltd.( Israel), Evergage (United States), Dynamic Yield (United States), Apptus Technologies AB (Sweden), Yusp by Gravity R&D (Hungary), Attraqt Group plc. (United Kingdom), CloudEngage (United States), CommerceStack (United States) and Emarsys (Austria) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Ecommerce Personalization Tools market by , Application (Retail, Travel and Hospitality, Media and Entertainment, Financial Services and Others) and Region.
On the basis of geography, the market of Ecommerce Personalization Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Small Enterprise will boost the Ecommerce Personalization Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud Based will boost the Ecommerce Personalization Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Adoption of AI Technology-Based Tools in Ecommerce Business
Market Growth Drivers:
Increasing Need for Better Understanding of Customers Behaviour in Ecommerce Platform and Growing Demand for Customer Conversion
Challenges:
High Cost and Time Required for Installing Ecommerce Personalization Tools
Restraints:
Regulatory Guidelines May Restrain Ecommerce Personalization Tools Market
Opportunities:
A growing number of eCommerce Business In the Developing Countries Creating Huge Opportunities for Ecommerce Personalization Tools Market
Market Leaders and their expansionary development strategies
On December 12th, 2023, Salesforce announced its acquisition of Emplifi, a leading social media marketing and commerce platform. This move strengthens Salesforce's ability to offer personalized e-commerce experiences across social channels.
In November 2023, Criteo, a commerce marketing technology company, announced a strategic partnership with IPG Mediabrands, a global network of marketing agencies. This partnership aims to develop new AI-powered personalization solutions for brands.
Key Target Audience
Ecommerce Personalization Tools Service Providers, Ecommerce Personalization Tools Developer, Research and Development Institutes, Potential Investors, Industry Associations, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.