Global Content Protection and Watermarking Market Overview:
Content protection and watermarking is the process of superimposing a logo for document or image file for its copyright protection and marketing of digital works. Different content created by end use industries need protection from duplication and hence, content owner’s leads to adopt content protection and watermarking solutions. More digitized platforms has increased availability of content on several platforms for consumers. DVD, Blu-Ray Disc, and iTunes- OOT platforms are used to serve consumers with good content. However, piracy threat may harm its quality and hence content protection technologies are incorporated to control access and limits its unauthorized copying and redistribution.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Growing Adoption of Digital Watermarking which Provides End to End Protection Solutions Which Further To Reduce Overall Maintenance Cost
Market Growth Drivers:
Preference for the Use of Sophisticated Set of Computations Software for Content Protection and its Management Is Driving the Demand for Content Protection and Watermarking and Rising Demand with Augmenting Expenditure of Media and Entertainment industry
Challenges:
Data Security Concerns
Restraints:
Availability of Free of Charge Watermarking Software may hamper the Demand of Content Protection and Watermarking on Annual Basis
Opportunities:
Technological Advancements with AI & Automation Has Created Ample Opportunities, and Rising Cases of Duplication Content leads to Demand for Content Protection and Watermarking Has Created Growth Opportunities for Market Players
Competitive Landscape:
The market of Content Protection and Watermarking is expected to grow with rising demand for content protection. Several companies are operating in the market to provide advanced digital solutions. The market is highly fragmented with the presence of number of market players. They are gaining attention owing to raised demand. They are taking certain strategic initiatives with new entrants to expand their existing portfolio.
Some of the key players profiled in the report are Adobe Systems (United States), Akamai Technologies (United States), Contentarmor (France)), Irdeto. (Netherland), Vitrium (United Kingdom), Locklizard Limited. (United Kingdom), Verance (United States), Verimatrix. (France), Friend MTS Limited (United Kingdom), Inka Entworks. (South Korea) and Nagra (Switzerland). Analyst at AMA Research see United Kingdom Vendors to retain maximum share of Global Content Protection and Watermarking market by 2028. Considering Market by Industry Vertical, the sub-segment i.e. Media & Entertainment will boost the Content Protection and Watermarking market.
In June 2020, PallyCon has established strategic partnership with Akamai. The AI platform of Akamai’s has added its anti-piracy offering to Hollywood studios and other content producers. Company has established this partnership to secure streaming video content against piracy and illegal distribution.
What Can be Explored with the Content Protection and Watermarking Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Content Protection and Watermarking Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Content Protection and Watermarking
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Content Protection and Watermarking market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Content Protection and Watermarking market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Content Protection and Watermarking Provider, Research Organizations, New Entrants/Investors, Strategic Business Planners, Government Regulatory and End Use Industry.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.